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Demand Generation Manager
PelionDemand Generation Manager developing targeted marketing strategies to meet revenue goals at Pelion, a leading IoT connectivity provider. Collaborating with teams and managing experiments.
About the role
Key responsibilities & impact- Drive the marketing-sourced and marketing-influenced pipeline contribution and deliver Pelion's High Intent Lead target
- Management of Pelion's paid ads budget including LinkedIn, Meta, Reddit and Google Ads
- Run continuous experiments on campaigns, landing pages, audience segments
- Launch account-based marketing (ABM/ABX) strategies targeting ICP accounts
- Support lead conversion data handling in HubSpot
Requirements
What you’ll need- 5+ years of experience in demand generation at a B2B SaaS company
- Telco experience and marketing to technical buyers is highly advantageous
- Familiarity in tooling such as Claude, ChatGPT, and Clay.io
- Analytical and results-driven, focused on real pipeline impact rather than vanity metrics
- Proven experience executing ABM campaigns that drive revenue impact
Benefits
Comp & perks- 25 days holiday, plus 5 days Take 5 and 8 bank holidays a year
- 7% employer pension contribution
- Access to comprehensive health and dental plans
- Health assessment
- Worldwide travel insurance
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationaccount-based marketingcampaign managementlead conversiondata analysis
Soft Skills
analyticalresults-driven