Head of Sales & Marketing

Peak Ace AG

Head of Sales & Marketing responsible for strategy and team development at a digital marketing agency. Leading campaign growth and managing dual inbound/outbound lead generation efforts.

Posted 4/23/2026full-timeBerlin • 🇩🇪 GermanyLeadWebsite

About the role

Key responsibilities & impact

You develop and own the sales & marketing strategy — from brand positioning to revenue growth.
You lead, motivate and develop your team of sales and marketing managers and foster a strong team culture.
You manage lead generation (inbound & outbound), build a scalable lead pipeline, and develop data-driven campaigns for sustainable new customer acquisition.
You personally handle operational sales processes — from consultation and proposal creation to negotiation and contract closing.
You optimize the lead-nurturing process and ensure that marketing and sales campaigns work seamlessly together.
You drive our inbound activities across social media, newsletters and performance campaigns, and own external communications on all channels.
You work closely with executive leadership to develop growth strategies and translate them into concrete measures for market and revenue development.
You use KPIs and CRM data to make successes measurable, optimize processes and make data-driven decisions.

Requirements

What you’ll need

You have several years of leadership experience in sales, marketing or business development, ideally in a digital or agency-adjacent environment.
You take disciplinary responsibility and lead teams with clarity, motivation and a focus on goals.
You think strategically and entrepreneurially and make decisions based on KPIs and growth targets.
You are familiar with digital marketing solutions, B2B sales, and both inbound and outbound lead generation.
You have experience developing and implementing integrated sales & marketing strategies.
You work in a data-driven way and use CRM systems to manage and optimize your processes.
You communicate clearly and persuasively and can explain complex topics in an understandable way.
You spot digital market trends early and translate them into opportunities for growth and partnerships.
You have excellent German and English skills and operate confidently in an international environment.

Benefits

Comp & perks

Flexibility: Regular presence and collaborating together in our Berlin office are important to us. In addition, you can work remotely regularly — up to six weeks per year, including the option to work remotely from abroad.
Free lunch: Three times a week we provide a free meal in the office — including vegetarian and vegan dishes.
Individual development: Your personal growth matters to us. We will create your individual development plan together and review it in regular feedback meetings.
Peak Ace Academy: Take advantage of our internal and external training opportunities to achieve your development goals and shape your career path.
Work-life balance: Find your ideal rhythm with flexible working hours and 28 days of vacation per year (Christmas Eve and New Year's Day are additional days off).
Diverse clients: Work with international clients across industries on innovative campaigns; bring your ideas to grow together and rethink digital marketing.
Discounts: Save at numerous shops and other providers through our corporate benefits portal.
Strong together: Join a team of unique and passionate digital marketing experts. Together you'll work on challenging projects, exchange knowledge and learn from one another.
Thinking ahead: Peak Ace subsidizes your contribution to the company pension scheme with an additional 20%.
Office life: Our Berlin office provides everything you need to work — top-quality technical equipment, fruit, drinks and plenty of space to collaborate with colleagues.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lead generationdata-driven campaignssales processesproposal creationnegotiationcontract closingintegrated sales & marketing strategiesdigital marketing solutionsB2B salesKPI optimization

Soft Skills

leadershipteam motivationstrategic thinkingentrepreneurial mindsetclear communicationpersuasive communicationgoal orientationclarity in leadershipadaptability to market trendscross-cultural communication