CRM Director

Paysend

Consumer CRM Director leading transformation of CRM into growth engine at Paysend. Own global CRM strategy while driving customer engagement, retention, and lifetime value across the organization.

Posted 7/24/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing CRM strategies that drive customer engagement and business growth, leveraging data analytics and AI-driven personalization to enhance customer experiences and lifetime value.

Highest-signal resume keywords

CRM Strategy DevelopmentCustomer Lifecycle ManagementData-Driven Decision MakingTeam Leadership and DevelopmentA/B Testing and Experimentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMLifecycle MarketingCustomer RetentionCustomer Behaviour AnalysisGrowth InitiativesAnalytical SkillsPersonalization StrategiesBusiness Impact MeasurementCustomer Journey DevelopmentExperimentation Programmes

Soft Skills

Customer FocusAccountabilityCollaborationContinuous ImprovementCommunication

Tools & Technologies

BrazeLifecycle Marketing Platforms

Industry Keywords

FintechPaymentsDigital Consumer BusinessHigh-Growth

About the role

Key responsibilities & impact

Own the global CRM strategy across the full customer lifecycle.
Lead and develop a high-performing CRM team, creating a culture of experimentation, accountability, customer focus and continuous improvement.
Build CRM into one of Paysend’s core growth engines, delivering measurable business impact.
Drive improvements in activation, repeat transactions, retention, reactivation and customer lifetime value.
Build and prioritise a roadmap of growth initiatives based on customer behaviour, data and business opportunities.
Create a strong experimentation culture with continuous A/B testing, clear learning and measurement of incremental business impact.
Develop personalised customer journeys based on behavioural triggers instead of calendar campaigns.
Introduce AI-driven personalisation and predictive lifecycle capabilities where they create real value for customers and the business.
Partner closely with Product, Data, Analytics, Marketing and Regional teams to improve customer experience and business performance.
Build reporting that clearly connects CRM activity with business outcomes, including retention, transaction volume, revenue contribution and lifetime value.

Requirements

What you’ll need

8+ years of experience in CRM, Lifecycle Marketing, Retention or Consumer Growth.
Experience leading and developing high-performing CRM or Lifecycle teams.
Proven track record of transforming CRM from a campaign execution function into a major growth engine.
Strong understanding of customer lifecycle, customer behaviour, retention and lifetime value.
Experience building and scaling experimentation programmes with measurable business impact.
Strong analytical skills with the ability to turn customer data into growth opportunities and business decisions.
Hands-on experience with Braze or a similar lifecycle marketing platform.
Comfortable working across Product, Marketing, Analytics and Data teams.
Experience in fintech, payments or another high-growth digital consumer business is a strong advantage.

Benefits

Comp & perks

Make a Global Impact: Join a company that is transforming how people and businesses move money around the world.
Own Meaningful Outcomes: We empower our people to take ownership, make decisions, and drive real impact.
Grow with Us: As a fast-growing global fintech, we offer opportunities to learn, develop new skills, take on new challenges, and advance your career across functions and geographies.
Collaborate with Exceptional People: Work alongside talented colleagues from diverse backgrounds and disciplines.
Move Fast and Make Things Happen: We value action, curiosity, and continuous improvement.
Be Part of Our Journey: We're building the future of the global money movement.