Head of GTM Systems and Strategy
Roboflow
PythonSQL
Senior Manager, Product Marketing – Payments Platform
PayPal
full-time
Posted on:
Location Type: Hybrid
Location: San Jose • California, Illinois, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $123,500 - $212,850 per year
Job Level
Senior
About the role
- Partner with Product, Marketing, and Sales teams to drive product commercial success
- Champion customer needs to ensure products address key pain points and deliver value
- Develop and execute go-to-market plans for new product launches and feature updates
- Build a deep understanding of markets, competitors, and regulatory landscapes to inform strategy
- Collaborate with client-facing teams to gather customer feedback and refine product positioning
- Support the launch of new markets and offers by coordinating with global and regional teams
- Lead the prioritization and execution of marketing campaigns to increase adoption and market share
- Provide expertise on product capabilities, value propositions, and best use cases
- Monitor product performance metrics and identify opportunities for growth and optimization
- Drive commercial readiness by developing positioning, messaging, and cross-channel launch strategies
Requirements
- Minimum of 12 years of relevant work experience
- Bachelor's degree or equivalent experience
- Experience partnering across Product, Sales, Commercial, and Marketing
- Experience developing and executing go-to-market plans for new product launches and feature updates
- Ability to build a deep understanding of markets, competitors, and regulatory landscapes
- Experience collaborating with client-facing teams to gather customer feedback and refine product positioning
- Experience supporting launches of new markets and offers by coordinating with global and regional teams
- Experience leading prioritization and execution of marketing campaigns to increase adoption and market share
- Expertise in product capabilities, value propositions, and best use cases
- Experience monitoring product performance metrics and identifying opportunities for growth and optimization
- Willingness to travel approximately 10%
Benefits
- annual performance bonus (or other incentive compensation, as applicable)
- equity
- medical, dental, vision, and other benefits
- flexible work environment
- employee shares options
- health and life insurance
- balanced hybrid work model: 3 days in the office and 2 days office or home workspace
- resources for financial, physical, and mental health
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
go-to-market plansproduct launchesfeature updatesproduct performance metricsmarketing campaignsproduct capabilitiesvalue propositionscustomer feedbackmarket analysisregulatory landscapes
Soft skills
collaborationleadershipstrategic thinkingcommunicationcustomer-centric approachprioritizationadaptabilityproblem-solvingteam coordinationanalytical skills
Certifications
Bachelor's degree
