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About the role
Key responsibilities & impact- Develop and implement omnichannel paid media strategies to drive business outcomes
- Manage audience segmentation and targeting to optimize campaign performance
- Create and maintain an experimentation roadmap to test and refine marketing initiatives
- Allocate budgets across campaigns and channels to maximize return on investment
- Collaborate with leadership, finance, and analytics teams to align strategies and reporting
- Partner with media agencies for continuous campaign optimization
Requirements
What you’ll need- 8+ years relevant experience
- Bachelor’s degree OR any equivalent combination of education and experience.
Benefits
Comp & perks- Generous paid time off
- Healthcare coverage for you and your family
- Resources to create financial security
- Support for your mental health
- Comprehensive choice-based programs to support personal well-being
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media strategiesaudience segmentationcampaign performance optimizationexperimentation roadmapbudget allocationreturn on investment
Soft Skills
collaborationleadershipcommunication