Senior Specialist, Performance Marketing

PayPal

Senior Specialist in Performance Marketing leveraging AI tools for personalization at PayPal. Supporting multiple products and enhancing marketing processes through data analysis and collaboration.

Posted 4/17/2026full-timeNew York City • California, Illinois, New York, Texas • 🇺🇸 United StatesSenior💰 $98,000 - $140,250 per yearWebsite

About the role

Key responsibilities & impact

Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
Activate co-branding campaigns, product launches, and report results to leadership
Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
Write experiment briefs, testing plans, and coordinate end-to-end implementation
Monitor experiments post-launch, identify insights, and optimize in-flight results
Manage budget reporting, including agency costs and incentive payouts, for all campaigns

Requirements

What you’ll need

3+ years relevant experience
Bachelor’s degree OR Any equivalent combination of education and experience

Benefits

Comp & perks

Comprehensive, choice-based programs to support all aspects of personal wellbeing
Generous paid time off
Healthcare coverage for you and your family
Resources to create financial security
Support for your mental health

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

communicationcollaborationbudget managementstrategic planninganalytical thinking