drive data-informed decision-making across Venmo's lifecycle, paid media, and partnership channels
own the marketing-side analytics process: shaping requests, synthesizing outputs, and delivering performance narratives
serve as the business owner of measurement requirements
liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
activate co-branding campaigns, product launches, and report results to leadership
manage budget reporting, including agency costs and incentive payouts, for all campaigns

Requirements

3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
proficiency in SQL and experience with at least one programming language (Python or R)
hands-on experience with enterprise BI tools (Tableau, Looker, or similar)
working knowledge of marketing measurement: attribution, incrementality, cohort analysis
familiarity with lifecycle marketing metrics (engagement, retention, LTV) and omnichannel measurement challenges
Bachelor's degree or equivalent work experience required

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

SQLPythonRTableauLookerattributionincrementalitycohort analysislifecycle marketing metricsomnichannel measurement

data-informed decision-makingsynthesizing outputscommunicationbudget managementcollaboration