Growth Marketer
Pavago
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇵🇰 Pakistan
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute a holistic **B2B marketing strategy** that drives both **growth and brand awareness**.
- Own the marketing funnel end-to-end — from **inbound and demand generation** to lead nurturing and brand positioning.
- Lead and optimize multi-channel campaigns across **paid media, inbound and outbound marketing, SEO, social media, email marketing, content, and strategic partnerships**.
- Stay ahead of industry trends and continuously experiment with innovative approaches to attract, engage, and convert high-quality leads.
- Partner closely with leadership and sales teams to ensure alignment between **marketing efforts and revenue goals**.
- Build, manage, and mentor a high-performing marketing team (in-house or through external resources as needed).
- Track, analyze, and report on **marketing performance metrics**, ensuring measurable ROI across all initiatives.
Requirements
- Proven experience in **B2B marketing leadership**, ideally as Head of Marketing, Growth Lead, or similar senior role.
- Strong track record of driving measurable growth through **ads, outbound campaigns, organic strategies, and brand marketing**.
- Deep understanding of modern **B2B marketing trends, tools, and strategies** (e.g., LinkedIn, Meta, Google Ads, HubSpot, outreach platforms, analytics tools).
- A creative strategist with the ability to execute hands-on when required.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Exceptional leadership, communication, and cross-functional collaboration skills.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketing strategyinbound marketingdemand generationlead nurturingbrand positioningmulti-channel campaignsSEOemail marketingcontent marketingmarketing performance metrics
Soft skills
leadershipcommunicationcross-functional collaborationanalytical mindsetstrategic thinkingcreativityteam managementmentoringdata analysisproblem-solving