Senior Director, Integrated Marketing – Solar
Hello Sunshine
Job Level
Mid-LevelSenior
Tech Stack
GoSwift
About the role
- Publish content consistently on LinkedIn, including posts, articles, and newsletters; schedule, format, and optimize content to maximize reach and engagement.
- Research trending topics, competitor strategies, and industry insights to inspire content and repurpose long-form content into short clips/Reels.
- Create lead magnets (PDFs, checklists, workbooks) and design branded graphics/images using Canva or AI tools.
- Edit raw video, add captions, and repurpose long-form content into short clips or Reels.
- Build and update landing pages, funnels, and opt-in forms in Go High Level; maintain and update CRM records and pipelines.
- Research potential leads and target prospects; conduct outreach via LinkedIn and email using pre-approved messaging templates.
- Identify and apply for podcast guest spots, speaking engagements, and media opportunities; draft and send follow-up emails after sales calls.
- Book and confirm sales calls and manage calendar scheduling for the executive.
- Manage and organize the inbox: flag priority messages, draft responses, and remove clutter.
- Track and ensure deadlines are met for content, launches, and applications; maintain a master content calendar and organized content library by theme.
- Coordinate tasks with external contractors or vendors and collaborate in brainstorming sessions.
- Pull weekly analytics for LinkedIn and track email open/click rates in Go High Level; prepare a simple weekly dashboard and provide recommendations based on data.
- Identify collaboration opportunities (co-hosting lives, cross-promotions), monitor competitor activity, and suggest ideas for visibility and lead generation.
- Typical day: manage schedule and meetings, work on LinkedIn-focused marketing campaigns, organize content library, coordinate lead generation via Sales Navigator, analyze and report campaign metrics.
Requirements
- Minimum 4-5 years experience in an executive assistant role with significant marketing responsibilities.
- Proficient with Go High Level (CRM, funnels, landing pages, opt-in forms) and CRM management (tags, notes, pipeline tracking).
- Comfortable navigating LinkedIn Sales Navigator and conducting outreach via LinkedIn and email using templates.
- Experience creating and publishing LinkedIn content (posts, articles, newsletters) and optimizing content for engagement.
- Experience with Canva and AI tools for designing branded graphics and images; ability to edit raw video and create short clips/Reels with captions.
- Experience with Typeform or Jotform for surveys is a plus.
- Strong verbal and written communication skills with a professional digital content demeanor.
- Demonstrated initiative, independence, proactive problem-solving, and ability to propose and implement innovative ideas.
- Strategic thinker with leadership capability; open-minded and understanding of diversity, equity, and inclusion values.
- Ability to manage calendar, inbox, deadlines, content calendar, and coordinate with contractors/vendors.
- Comfortable working PST hours.
