Inbound Marketing Specialist
Pavago
Job Level
Mid-LevelSenior
About the role
- Location: Remote
- Position Type: Full-Time
- Working Hours: US Hours
- We are seeking a highly motivated Inbound Marketing & Lead Generation Specialist for our client to consistently deliver qualified leads through email campaigns, AI-driven content, and community engagement. This role is hands-on and performance-driven: you’ll be responsible for creating campaigns, engaging directly with prospects, and ensuring your work directly translates into new leads for our business.
- In short: You’ll be measured by how many quality leads you generate. Every email, post, or conversation should move prospects closer to becoming customers.
- Email Marketing & Automation: Build, launch, and optimize email drip/trickle campaigns to move prospects through the buyer journey. Segment audiences, personalize messaging, and A/B test subject lines/content for maximum conversions. Monitor open rates, CTRs, and conversions to improve campaign performance.
- Content Creation & Strategy: Use AI tools (e.g., ChatGPT, Jasper) to create local, relevant blogs, articles, and social posts tailored to target audiences. Develop and manage content calendars aligned with lead generation goals. Optimize all content for SEO and conversions to increase inbound traffic and visibility.
- Community & Social Media Engagement: Actively engage in Facebook Groups, Marketplace, Instagram, and other communities to generate leads. Start conversations, respond to inquiries, and move prospects from engagement to lead status. Stay current with platform trends and adjust strategies to maximize reach and conversions.
- Lead Generation & Reporting: Maintain an unwavering focus on lead generation as the top priority. Track all activities against lead metrics (leads generated, conversion rates, cost per lead). Provide regular reports and insights to optimize campaigns. Collaborate with the sales team for a smooth handoff of qualified leads.
- What We’re Looking For: Proven experience in inbound marketing, lead generation, or social media engagement. Strong ability to design and run email drip campaigns that convert. Hands-on experience with AI tools for content creation. Direct experience engaging with prospects in Facebook Groups, Marketplace, Instagram, or similar platforms. Solid understanding of SEO, buyer personas, and conversion funnels. Results-driven mindset with a history of meeting or exceeding lead-generation targets. Excellent written and verbal communication skills (English proficiency required).
- Interview Process: Application Review – Our team will review your application. Initial Screening Interview – A short video call to discuss your experience, skills, and interest in the role. Practical Task – A short assignment to evaluate hands-on skills. Final Interview – A deeper conversation with our client to assess culture fit and alignment with lead-generation goals. Offer – If successful, you’ll receive an offer to join their team!
- How to Apply: If you’re excited about driving real results through inbound marketing and lead generation, we’d love to hear from you. Apply Now
Requirements
- Proven experience in inbound marketing, lead generation, or social media engagement.
- Strong ability to design and run email drip campaigns that convert.
- Hands-on experience with AI tools for content creation.
- Direct experience engaging with prospects in Facebook Groups, Marketplace, Instagram, or similar platforms.
- Solid understanding of SEO, buyer personas, and conversion funnels.
- Results-driven mindset with a history of meeting or exceeding lead-generation targets.
- Excellent written and verbal communication skills (English proficiency required).
