Marketing

• Inbound Marketing & Lead Generation Specialist for our client to consistently deliver qualified leads through email campaigns, AI-driven content, and community engagement. This role is hands-on and performance-driven: you’ll be responsible for creating campaigns, engaging directly with prospects, and ensuring your work directly translates into new leads for our business.
• You’ll be measured by how many quality leads you generate. Every email, post, or conversation should move prospects closer to becoming customers.
• Email Marketing & Automation: Build, launch, and optimize email drip/trickle campaigns to move prospects through the buyer journey.
• Segment audiences, personalize messaging, and A/B test subject lines/content for maximum conversions.
• Monitor open rates, CTRs, and conversions to improve campaign performance.
• Content Creation & Strategy: Use AI tools (e.g., ChatGPT, Jasper) to create local, relevant blogs, articles, and social posts tailored to target audiences.
• Develop and manage content calendars aligned with lead generation goals.
• Optimize all content for SEO and conversions to increase inbound traffic and visibility.
• Community & Social Media Engagement: Actively engage in Facebook Groups, Marketplace, Instagram, and other communities to generate leads.
• Start conversations, respond to inquiries, and move prospects from engagement to lead status.
• Stay current with platform trends and adjust strategies to maximize reach and conversions.
• Lead Generation & Reporting: Maintain an unwavering focus on lead generation as the top priority.
• Track all activities against lead metrics (leads generated, conversion rates, cost per lead).
• Provide regular reports and insights to optimize campaigns.
• Collaborate with the sales team for a smooth handoff of qualified leads.

Inbound Marketing Specialist

Especialista en Atención al Cliente, Marketing

Administrative, Marketing Assistant

Senior Media Buyer – Latin America

Media Buyer – Latin America

Especialista en Marketing, Ventas, Bilingüe