Inbound Marketing Specialist
Pavago
Job Level
Mid-LevelSenior
About the role
- Inbound Marketing & Lead Generation Specialist for our client to consistently deliver qualified leads through email campaigns, AI-driven content, and community engagement. This role is hands-on and performance-driven: you’ll be responsible for creating campaigns, engaging directly with prospects, and ensuring your work directly translates into new leads for our business.
- You’ll be measured by how many quality leads you generate. Every email, post, or conversation should move prospects closer to becoming customers.
- Email Marketing & Automation: Build, launch, and optimize email drip/trickle campaigns to move prospects through the buyer journey.
- Segment audiences, personalize messaging, and A/B test subject lines/content for maximum conversions.
- Monitor open rates, CTRs, and conversions to improve campaign performance.
- Content Creation & Strategy: Use AI tools (e.g., ChatGPT, Jasper) to create local, relevant blogs, articles, and social posts tailored to target audiences.
- Develop and manage content calendars aligned with lead generation goals.
- Optimize all content for SEO and conversions to increase inbound traffic and visibility.
- Community & Social Media Engagement: Actively engage in Facebook Groups, Marketplace, Instagram, and other communities to generate leads.
- Start conversations, respond to inquiries, and move prospects from engagement to lead status.
- Stay current with platform trends and adjust strategies to maximize reach and conversions.
- Lead Generation & Reporting: Maintain an unwavering focus on lead generation as the top priority.
- Track all activities against lead metrics (leads generated, conversion rates, cost per lead).
- Provide regular reports and insights to optimize campaigns.
- Collaborate with the sales team for a smooth handoff of qualified leads.
Requirements
- Proven experience in inbound marketing, lead generation, or social media engagement.
- Strong ability to design and run email drip campaigns that convert.
- Hands-on experience with AI tools for content creation.
- Direct experience engaging with prospects in Facebook Groups, Marketplace, Instagram, or similar platforms.
- Solid understanding of SEO, buyer personas, and conversion funnels.
- Results-driven mindset with a history of meeting or exceeding lead-generation targets.
- Excellent written and verbal communication skills (English proficiency required).
