About the role
- Use LinkedIn Sales Navigator, ZoomInfo, Apollo, Crunchbase, or similar tools to build lead lists.
- Research accounts and contacts to identify decision-makers and tailor outreach by industry, persona, and use case.
- Execute 60–100 daily touchpoints across email, phone, LinkedIn, and video messages.
- Write and personalize outbound emails using tools like Outreach.io, SalesLoft, HubSpot Sequences, or Apollo.
- Conduct 30–40 cold calls per day with clear scripts and objection-handling frameworks.
- Build and test multi-step cadences (5–10 touchpoints over 10–15 days).
- A/B test subject lines, CTAs, and call scripts for effectiveness.
- Track and optimize reply rates, conversion rates, and booked meetings.
- Log all activities in Salesforce, HubSpot, or Zoho.
- Update lead and account records with accurate notes, stages, and outcomes.
- Maintain pipeline hygiene by closing out stale leads and refreshing lists.
- Work with Account Executives to hand off qualified opportunities.
- Align with marketing on lead quality, messaging, and campaign feedback.
- Share insights from conversations to inform product and market strategy.
Requirements
- 1–2 years in SDR, BDR, or outbound lead generation roles.
- Proficiency with at least one sales engagement platform (Outreach.io, SalesLoft, HubSpot, Apollo).
- Experience making cold calls and managing outbound campaigns.
- Familiarity with CRM systems (Salesforce, HubSpot, Zoho).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lead generationcold callingoutbound campaignsA/B testingemail personalizationmulti-step cadencesobjection handlingpipeline managementconversion rate optimizationdata tracking
Soft skills
communicationresearchorganizationcollaborationinsight sharingadaptabilitypersuasiontime managementproblem-solvingattention to detail