Lead Generation

• Research and compile prospect lists using ZoomInfo, Apollo, LinkedIn Sales Navigator, Crunchbase, or other lead databases.
• Segment contacts by persona, industry, geography, and ICP (ideal customer profile).
• Validate and clean lists using tools like NeverBounce, ZeroBounce, or Clearout.
• Write compelling subject lines, body copy, and CTAs tailored to prospect pain points.
• Build and launch multi-step campaigns (4–8 touchpoints) over 10–21 days.
• Personalize templates with industry, role, or company-specific details.
• Warm up sending domains and IPs with Mailwarm, Instantly, or Lemlist warmup.
• Rotate sending accounts, monitor spam scores, and maintain healthy sending limits.
• Track bounce rates and spam flags, adjusting campaigns proactively.
• A/B test subject lines, templates, send times, and CTAs.
• Track open, click, reply, bounce, and positive response rates.
• Adjust messaging based on results, industry trends, and feedback from sales.
• Monitor replies, categorize responses, and flag interested prospects.
• Route qualified leads to Account Executives or BDRs with detailed notes.
• Maintain clean CRM records in Salesforce, HubSpot, or Zoho.
• Ensure all campaigns comply with CAN-SPAM, GDPR, and CCPA.
• Maintain opt-out processes and respect suppression lists.

Outbound Lead Generation Specialist – Cold Email Focus

Inbound & Outbound Lead Generator