Pavago

Outbound Lead Generation Specialist – Cold Email Focus

Pavago

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇿🇦 South Africa

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Job Level

Senior

Tech Stack

Apollo

About the role

  • Research and compile prospect lists using ZoomInfo, Apollo, LinkedIn Sales Navigator, Crunchbase, or other lead databases.
  • Segment contacts by persona, industry, geography, and ICP (ideal customer profile).
  • Validate and clean lists using tools like NeverBounce, ZeroBounce, or Clearout.
  • Write compelling subject lines, body copy, and CTAs tailored to prospect pain points.
  • Build and launch multi-step campaigns (4–8 touchpoints) over 10–21 days.
  • Personalize templates with industry, role, or company-specific details.
  • Warm up sending domains and IPs with Mailwarm, Instantly, or Lemlist warmup.
  • Rotate sending accounts, monitor spam scores, and maintain healthy sending limits.
  • Track bounce rates and spam flags, adjusting campaigns proactively.
  • A/B test subject lines, templates, send times, and CTAs.
  • Track open, click, reply, bounce, and positive response rates.
  • Adjust messaging based on results, industry trends, and feedback from sales.
  • Monitor replies, categorize responses, and flag interested prospects.
  • Route qualified leads to Account Executives or BDRs with detailed notes.
  • Maintain clean CRM records in Salesforce, HubSpot, or Zoho.
  • Ensure all campaigns comply with CAN-SPAM, GDPR, and CCPA.
  • Maintain opt-out processes and respect suppression lists.

Requirements

  • 1–2 years in outbound lead generation, SDR, or marketing campaign roles.
  • Familiarity with cold email tools (Apollo, Lemlist, Instantly, Woodpecker, Smartlead).
  • Experience writing copy for sales outreach.
  • Strong Excel/Google Sheets for list management.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
outbound lead generationcopywritingA/B testinglist managementdata validationcampaign managementemail personalizationCRM managementsegmentationanalytics tracking
Soft skills
communicationorganizationattention to detailadaptabilityproblem-solving