Social Media, Content Manager

Patsli

Social Media & Content Manager responsible for content strategies and community engagement for a premium cat snack brand in Hamburg. Work hybrid with the flexibility between office and remote.

Posted 8/2/2026full-timeHamburg • 🇩🇪 GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media management, content creation, and performance analysis, with a strong focus on organic growth strategies and community engagement. Proficient in producing and editing video content while leveraging data-driven insights to optimize strategies.

Highest-signal resume keywords

Social Media ManagementContent CreationPerformance AnalysisCommunity EngagementVideo Production

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyPerformance OptimizationData AnalysisChannel GrowthVideo Editing

Soft Skills

Strong CommunicationIndependent WorkStructured ApproachCreative Thinking

Tools & Technologies

CapCutTikTokInstagram

Industry Keywords

Organic GrowthInfluencer CollaborationOnline CultureAnimal Health

About the role

Key responsibilities & impact

You own our social media channels end-to-end, from strategy through editorial planning to performance analysis
You appear on camera yourself and produce authentic content with your cat, handling everything from concept and shooting to the final vertical clip
You co-develop content and channel strategy with us as co-founders, contributing your own know-how, ideas, formats and trend awareness
You analyze the performance of our content, derive learnings and continuously optimize formats and posting strategy
Our customer support handles comments and messages; you use community insights as a source for new content ideas, formats and optimizations
You build a network of creators and influencers, manage collaborations and ensure a steady flow of authentic content
You prepare content for organic channels and ads and work closely with performance marketing
You have a confident sense for online culture, new formats and relevant topics around cats and animal health

Requirements

What you’ll need

You have a cat and are willing to appear on camera with them regularly
You bring at least two years of professional experience in social media or content, e.g., in-house, at an agency or as a creator with demonstrable results
You have independently managed channels and know how to grow reach and community organically, ideally on TikTok and Instagram
You can produce and edit content yourself, e.g., with CapCut or similar tools, and feel comfortable on camera
You think in numbers and learnings: you evaluate performance and make decisions based on data rather than gut feeling
You bring both strategic and operational know-how to build and own our social function without an agency
You work independently, in a structured way and with strong communication skills
You write and speak confidently and creatively in German at a native level

Benefits

Comp & perks

Real ownership opportunity: You’ll be responsible for our social and content function from day one and shape how our brand presents itself externally
Strategic collaboration on equal footing: You’ll develop direction together with us as co-founders and make real decisions
Direct access to the founders and short decision paths instead of long approval cycles
Hybrid work: Office in Hamburg combined with remote work, plus flexible working hours
Part-time or full-time options available to suit your life
Fair compensation with growth prospects in a fast-growing company
You’ll regularly receive our products and can test new releases first
A team that takes having fun seriously — and, of course, lots of cat content