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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing performance-driven creative strategies, including VSLs and Meta ads, while leveraging sales psychology and data analysis to optimize campaigns. Proficient in creating compelling copy in German and utilizing AI tools for efficient concept execution.
Highest-signal resume keywords
Creative Strategy DevelopmentMeta Video Ads ExpertiseSales Psychology KnowledgeA/B Testing ExecutionGerman Copywriting Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Performance AnalysisLanding Page DevelopmentVSL Script WritingFunnel BuildingCustomer Journey DevelopmentDirect-Response MarketingCampaign ManagementCopywritingTesting Process ImplementationPerformance Metrics Analysis
Soft Skills
Independent Work EthicHands-On MentalityPrioritization Skills
Tools & Technologies
Ads ManagerAI Tools for ResearchConcept Execution Tools
Industry Keywords
DTC E-CommerceFMCG E-CommerceSales FrameworksSocial ProofUrgency and Scarcity
About the role
Key responsibilities & impact- Responsibility for the entire creative process and creative performance
- Building funnels and developing customer journeys from first impression to purchase
- Developing and implementing landing pages, advertorials, listicles, VSLs, Meta ads and UGC scripts
- Developing VSL and video concepts and writing scripts for Meta and YouTube
- Creating clear creative briefs for editors and UGC creators
- Analyzing creative performance in Ads Manager and deriving hypotheses
- Planning the next creative iterations and creative rotations
- Building a scalable testing process
- Planning and executing A/B tests
- Addressing and understanding the target audience of dog owners
Requirements
What you’ll need- More than 2 years of experience as a Creative Strategist in Performance Creative / Direct-Response, ideally in DTC e-commerce
- Proven results with concrete figures, campaigns you were responsible for, and copy that converts measurably
- Demonstrable success with Meta video ads, especially VSLs, UGC-style and hook testing
- Knowledge of sales psychology and frameworks such as AIDA, PAS, DIC and Before/After
- Understanding of scarcity, urgency and social proof and how to apply them effectively
- Professional use of AI tools for research, ideation, scaling variants and fast concept execution
- Very good German language skills and the ability to write high-converting German copy
- Independent, hands-on mentality and ability to prioritize autonomously
- Nice to have: experience in FMCG e-commerce, e.g. skincare, pet, supplements or healthcare/medical products
Benefits
Comp & perks- Performance-based compensation
- Above-average pay for corresponding performance
- Real ownership and end-to-end responsibility for the creative process
- Direct access to the founder
- Short communication lines and fast decision-making
- Flexible working hours
- Small team and flat hierarchies