Director, Demand Generation

Parkade

Director of Demand Generation at Parkade, leading demand generation strategies to drive qualified opportunities. Focused on optimizing and scaling multi-channel marketing efforts for B2B growth.

Posted 5/6/2026full-timeRemote • 🇺🇸 United StatesLead💰 $180,000 - $200,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the pipeline number by designing, running, and scaling the programs that feed qualified opportunities to the Account Executive team, targeting multifamily owners, operators, and onsite Property Managers.
Lead a small team and carry a quarterly pipeline plan tied to AE quota coverage while reporting to the CRO as the senior member of the marketing leadership team.
Build and defend a quarterly sourced pipeline plan tied to AE quota coverage and a clear sourced to closed won conversion target.
Run multi-channel execution including paid search, paid social, content syndication, SEO, email, webinars, field events, and ABM as one integrated system.
Stand up named account plays against the top US property management companies, orchestrating ads, email, direct mail, and field events to land target logos.
Own the end-to-end persona development process by conducting customer/prospect interviews and leveraging quantitative data to standardize messaging and optimize channel strategy.

Requirements

What you’ll need

10+ years in B2B demand generation or growth marketing with 3+ years leading a team. You have carried and hit a pipeline number.
Deep pattern recognition across paid media, SEO, lifecycle, events, and partnerships. You know what works at Series A and what burns cash.
You view MQLs as a means to an end. The end is closed won revenue. You design programs backwards from bookings.
You have stood up an ABM program from scratch that produced sourced pipeline, not vanity engagement. You know how 6sense, Demandbase, Clearbit, or similar platforms fit into the stack.
Fluent in Salesforce and Hubspot. Comfortable in SQL or willing to get there. Strong grasp of attribution models and their limits.
Multifamily, PropTech, or complex B2B experience where buyers sit across operations, finance, and IT. You know how to influence multiple stakeholders in a single deal.
Sharp written and verbal communicator. You write the briefs, defend the numbers, and translate marketing data into decisions the CEO and CRO trust.

Benefits

Comp & perks

Competitive compensation and an equity stake in Parkade, reflecting the owner mindset you will bring to the role.
Medical, dental, and vision insurance for you and your family.
401k, dependent care FSAs, and pre-tax commuter and parking benefits.
Flexible PTO. Take the time you need to rest, recharge, or handle life. No set limits. Responsible time off when it works for you and your team.
Annual company off-site to collaborate, build relationships, and align on big-picture goals, with past destinations including Lake Tahoe, San Diego, and Santa Cruz.
A small, high caliber team of mission driven builders.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B demand generationgrowth marketingpipeline managementpaid mediaSEOaccount-based marketing (ABM)attribution modelsSQLdata analysisprogram design

Soft Skills

leadershipcommunicationteam managementstrategic thinkinginfluencing stakeholderswritten communicationverbal communicationproblem-solvingcustomer engagementdata-driven decision making