Parallels

Senior Vice President, Marketing

Parallels

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $240,000 - $275,000 per year

Job Level

Senior

About the role

  • Ensure marketing is directly connected to commercial outcomes — pipeline, new bookings, and retention.
  • Build and maintain the marketing infrastructure that the paid media, GTM, and channel sales teams depend on: campaign assets, landing pages, conversion copy, product messaging, and sales enablement materials.
  • Partner with the paid media and GTM teams to produce the creative and content assets that power paid media campaigns, eCommerce landing pages, and digital acquisition funnels across the portfolio.
  • Develop and execute partner enablement programs, co-marketing initiatives, and field marketing activity supporting the channel and enterprise sales motion — a critical channel for the business.
  • Build and run lifecycle marketing programs targeting existing subscribers — renewal communications, upsell and cross-sell campaigns, onboarding sequences, and reactivation programs in coordination with the GTM team's lapsed customer initiatives.
  • Build a content program that drives organic discovery, supports the buyer journey across B2B and B2C segments, and builds brand authority across each product category.
  • Lead in-house creative production to a consistent standard of quality across all campaign assets, product collateral, and brand materials.
  • Own external communications including press relationships, executive visibility, and crisis communications. Includes integration of Corporate Communications into the broader marketing function.
  • Lead, develop, and grow a marketing team across multiple functions and geographies.

Requirements

  • 15+ years of progressive marketing leadership, with at least 5 years managing multi-functional marketing teams at the VP or SVP level.
  • Demonstrable track record of marketing that drives measurable commercial outcomes — pipeline, bookings, and retention — not just brand metrics.
  • Comfortable being held accountable to revenue numbers alongside peers in sales and paid media.
  • Strong channel marketing experience — partner enablement, co-marketing programs, and field marketing in a software or technology environment.
  • Customer marketing and lifecycle experience — building programs that drive renewal, upsell, and reactivation for a subscription software business.
  • Content and SEO leadership — experience building content programs with commercial intent, not just editorial output.
  • Strong creative instincts and creative team leadership — ability to set and maintain a quality bar across campaign assets, brand materials, and digital content.
  • Experience supporting eCommerce or performance marketing teams as an internal partner — understanding of what paid media and GTM teams need from a creative and content perspective.
  • Experience across both B2B SaaS and B2C consumer software preferred — comfortable building for professional buyers and individual consumers simultaneously.
  • Collaborative working style with strong cross-functional instincts — comfortable operating alongside high-autonomy sales and GTM leaders to deliver shared commercial outcomes.
  • Track record of building and retaining high-performing marketing teams in distributed environments.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing leadershipchannel marketingcustomer marketinglifecycle marketingcontent marketingSEOeCommerceperformance marketingcreative productioncampaign management
Soft Skills
collaborative working stylecross-functional instinctscreative instinctsteam leadershipaccountabilitycommunicationstrategic thinkingproblem-solvingrelationship managementorganizational skills