Head of Marketing

Parafin

Head of Marketing scaling Parafin’s embedded-finance platform for small businesses. Building brand, demand generation, product marketing, and a high-impact marketing team.

Posted 8/18/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $250,000 - $320,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in B2B marketing, particularly in fintech, SaaS, and payments, with a strong focus on brand development, customer acquisition, and revenue generation. Proven ability to lead multidisciplinary teams and execute data-driven marketing strategies that drive significant pipeline growth.

Highest-signal resume keywords

10+ Years In B2B Marketing4+ Years Leading Teams In Fintech, SaaS, Or PaymentsProven Product-Marketing ExpertiseDeep Command Of Growth And Demand-Generation ChannelsExperience With Modern MarTech Stacks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand DevelopmentCustomer AcquisitionLead GenerationRevenue-Driving Marketing CampaignsProduct-Marketing PlaybooksKPI DefinitionData AnalysisGrowth MarketingDemand GenerationStorytelling

Soft Skills

Exceptional Communication SkillsMentoringLeadershipStrategic MindsetPresentation Skills

Tools & Technologies

MarTech StacksData Tooling

Industry Keywords

FintechSaaSPaymentsB2B AudienceTwo-Sided PlatformsCapital MarketsUnderwritingCredit Products

About the role

Key responsibilities & impact

Develop and execute the company’s overall marketing vision and strategy, aligned with business goals, product strategy, and revenue objectives
Define and strengthen the company’s brand, positioning, and messaging frameworks
Lead customer acquisition, lead generation, and revenue-driving marketing campaigns generating and accelerating pipeline
Shape category-defining thought leadership and develop key messages for platforms, small businesses, and recruiting
Partner with Product and GTM to create product-marketing playbooks, pricing narratives, and enablement materials for new offerings
Recruit, mentor, and inspire a multidisciplinary marketing organization
Define KPIs, implement tooling, and use data to improve acquisition, engagement, and customer expansion
Report to the CRO and partner with Founders, Product, and GTM teams

Requirements

What you’ll need

10+ years in B2B marketing
At least 4 years leading teams in fintech, SaaS, or payments
Experience building and defining fintech brands for a B2B audience
Demonstrated success generating 8-figure pipeline at Series B+ or public-company scale
Deep command of growth and demand-generation channels, including case studies, blog posts, ABM, events, and partner marketing
Experience with modern MarTech stacks
Strategic mindset with hands-on execution bias
Proven product-marketing expertise translating complex financial technology into clear, compelling value propositions
Exceptional storytelling, written, and verbal communication skills
Comfortable presenting to C-suite executives, journalists, and conference audiences
Experience marketing to two-sided platforms or marketplaces preferred
Familiarity with capital markets, underwriting, or credit products preferred
Legally authorized to work in the United States without restrictions
Comfortable with Parafin’s hybrid in-office work policy

Benefits

Comp & perks

Equity grant
Medical, dental & vision insurance
Unlimited PTO & work-from-home flexibility
Commuter benefits
Free lunches
Paid parental leave
401(k)
Employee assistance program