Senior Brand Designer

Parafin

Senior Brand Designer for Parafin, overseeing brand identity and marketing campaigns across digital and print. Collaborating with teams on high-quality visual content and strategies.

Posted 6/13/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $180,000 - $220,000 per yearWebsite

About the role

Key responsibilities & impact

Own and evolve Parafin's visual identity, maintaining the brand system and building out templates and components. Maintain and scale a brand asset library and style guide so the whole company can stay on-brand.
Concept and execute marketing campaigns across web, social, paid ads, email, blog, and video, from initial idea to final delivery.
Design, build, and maintain website assets and pages, partnering with marketing and engineering to keep our web presence polished, modern, and up to date.
Art-direct and produce video and motion content for social, ads, and web: hands-on or through vendors.
Collaborate with the product design team to accurately represent and market our product, highlighting key features, maintaining visual consistency, and ensuring product visuals reflect the real experience we deliver.
Create event and office materials such as posters, signage, swag, and internal communications.
Proactively identify opportunities to improve how Parafin shows up in the market, finding gaps in the brand system and proposing how to fill them before being asked.

Requirements

What you’ll need

6+ years of visual/brand design experience
A versatile brand and graphic designer with a strong portfolio spanning digital and print. Comfortable working across mediums: web, social, print, environmental, and motion.
Experience owning a visual identity end-to-end, from brand strategy and ideation to execution and rollout.
Experience leading or contributing to a rebrand or brand refresh.
Strong proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and AI tools in your design workflow.
Excellent typography, layout, and composition skills with a sharp eye for detail.
Familiarity with web design principles and asset handoff for digital production.
Autonomous enough to take a brief and run with it, and strong enough as a communicator to present and defend creative decisions to stakeholders.

Benefits

Comp & perks

Equity grant
Medical, dental & vision insurance
Unlimited PTO
Work from home flexibility on Mondays and Fridays
Commuter benefits
Free lunches
Paid parental leave
401(k)
Employee assistance program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

visual designbrand designgraphic designweb designmotion designtypographylayoutcompositionbrand strategyasset handoff

Soft Skills

communicationcollaborationautonomycreativityattention to detail