Co-Founder – Marketing & Sales
PAPERO
full-time
Posted on:
Location Type: Remote
Location: Germany
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About the role
- You are marketing- and sales-driven and want to co-found the company, not just be an employee.
- Growth strategy: Meta Ads, TikTok, Google — you know which channels work for productivity apps.
- User acquisition: From app install campaigns to retention optimization.
- Positioning & messaging: You understand German users and know how to turn “invoice anxiety” into marketing gold.
- Partnerships & PR: Media contacts, influencer collaborations, content strategy.
- Analytics & optimization: You love data and optimize based on metrics, not gut feeling.
Requirements
- Fluent German (native or C2) — our target audience is DACH.
- Digital marketing experience — app marketing is ideal, but strong digital marketing skills are sufficient.
- Hands-on mentality: You implement yourself and don’t wait for agencies.
- Growth mindset: Test, iterate, scale. Fail fast, learn faster.
- Entrepreneurial mindset: You want to co-found, not just be an employee.
- Nice-to-have (but not required):
- App marketing experience (Meta/TikTok/Apple Search Ads)
- Content creation skills (UGC, video editing)
- Knowledge of the German app market
- Local proximity to Lippstadt/Paderborn (NRW) — but remote is also OK.
Benefits
- Equity & partnership: 50/50 co-founder split — a real partnership on equal terms.
- Vesting & cliff (protects both sides in early exits).
- Co-founder status: We’ll form a company together (UG → later GmbH).
- Flexibility & remote work: Work from wherever you like (within Germany).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingapp marketingMeta AdsTikTokGoogle Adsuser acquisitionretention optimizationcontent creationvideo editinganalytics
Soft Skills
entrepreneurial mindsetgrowth mindsethands-on mentalitymarketing-drivensales-driven