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About the role
Key responsibilities & impact- Own key conversion metrics: conversion to purchase, and incremental revenue growth.
- Analyze user behavior and optimize every touchpoint — from the first ad impression to completed payment.
- Run high-velocity product experiments to improve acquisition efficiency and conversion rates at scale.
- Work closely with marketing to align creative strategy, messaging, and onboarding flows that drive purchase intent.
- Understand the impact of acquisition channels (paid, organic, referral, etc.) on user behavior and in-product conversion.
- Design onboarding and activation flows tailored to user intent, channel source, and behavioral profiles.
- Experiment with segments, warm-up strategies, paywalls, upsells, and offers to increase ARPU and first-time conversions.
- Deeply understand user pain points — listen to what users say, feel, and struggle with, and turn those insights into high-converting product journeys.
- Leverage UX and sales psychology techniques such as scarcity, urgency, storytelling, personalization, and social proof.
- Collaborate with growth marketing to craft irresistible value-driven offers, increase perceived outcome value, and reduce decision friction.
- Build and analyze behavioral funnels, attribution models, and key decision points to identify and remove conversion blockers.
- Translate insights into fast execution — build dashboards, run A/B tests, and prioritize actions with clear revenue impact.
- Work cross-functionally with performance marketing, product teams, analytics, and engineering to deliver end-to-end conversion impact.
Requirements
What you’ll need- 5+ years in product management, growth, or customer lifecycle roles with expertise in subscription-based businesses
- Proven track record of improving conversion rates and revenue in digital products
- Experience in optimizing customer journeys, particularly sales funnels
- Strong understanding of acquisition channels and how they impact user behaviour
- Strong skills in analyzing user behavior and payment data to derive actionable insights.
- Data-driven decision-maker with a strong analytical background.
- Proficiency in building and working with growth models.
- Expertise in A/B testing and implementing successful warm-up strategies.
- High level of collaboration and leadership abilities, working effectively with cross-functional teams.
Benefits
Comp & perks- Competitive salary package commensurate with experience, plus stock options
- The equipment you need to do your job
- A premium Palta Family subscriptions (Simple, Flo, Zing etc.)
- 21 days annual leave, plus bank holidays
- Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
conversion metricsuser behavior analysisA/B testinggrowth modelscustomer journey optimizationbehavioral funnelsattribution modelspayment data analysissubscription-based business expertisehigh-velocity product experiments
Soft Skills
data-driven decision-makinganalytical skillscollaborationleadershipcommunicationuser empathycreativityproblem-solvingstrategic thinkingcross-functional teamwork
