Social Media Growth Producer

Palta

Social Media Growth Producer scaling Simple Life's AI-driven social content. Designing systems for trends, production, and measurable organic growth across platforms.

Posted 6/6/2026full-timeRemote • 🇵🇱 PolandMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own and scale Simple's social ecosystem across Instagram, TikTok, YouTube, and Facebook — spanning the main brand, UGC-led accounts, AI creator-led formats, and R&D/experimentation channels.
Turn social into a measurable growth channel by driving organic acquisition, funnel contribution, and social-driven revenue — not just reach and engagement.
Build and operate a structured content engine: trend discovery → concept → production → publishing → performance analysis → new hypotheses. Run dozens of bets per month, double down on winners, and quickly kill what doesn't work.
Lead a lean cross-functional production team — including a designer, motion designer, creator/host, nutrition expert, and external contributors — while owning the production pipeline end-to-end, including budget.
Build AI-assisted workflows across research, ideation, scripting, editing, and iteration — enabling the team to ship 5–10x more content without compromising brand quality.
Lead viral and trend-driven experimentation in the fitness & nutrition space without putting the core brand at risk — using sub-brand and R&D accounts as testing grounds before scaling winning formats to the main feed.
Partner closely with Product Marketing, Science, and Influencer Marketing teams to ensure messaging stays accurate, scientifically grounded, and highly reusable across creators and channels.

Requirements

What you’ll need

You think in systems, not posts.
You hold yourself to commercial outcomes — followers and reach are inputs, not the goal.
You're equal parts brand thinker and performance operator.
You move fast, kill what isn't working, and don't get attached to a single format.
You're comfortable owning a number, defending it, and reporting against it.
You scaled a consumer product's social presence by 1M+ followers across multiple channels — and can talk specifically about the bets that drove it.
You moved a social-driven revenue or conversion number meaningfully — 5x, 10x, 30x — and know exactly which content, format, or channel decisions did it.
You launched a social channel from zero — bonus if it was a sub-brand, R&D, or experimentation account.
Led a small cross-functional creative team (5–10 people, in-house plus external) end-to-end on production, including budget ownership.
You built repeatable testing and iteration systems — not just managed a posting calendar.
Embedded AI tools (generative video, voice, image, agents, AI creators) into a real production workflow — not just experimented with them on the side.
You spent 4+ years operating in Social Media, Content Strategy, Brand Producing, or Organic Growth for a consumer product. Global / English-language audience experience strongly preferred.

Benefits

Comp & perks

Competitive salary package commensurate with experience;
Remote, in-office, and hybrid work opportunities;
The equipment you need to do your job;
A premium SIMPLE subscription;
21 days annual leave, plus bank holidays (those observed where you live);
Flexible hours.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategysocial media managementperformance analysistrend discoveryproduction pipeline managementAI-assisted workflowsviral experimentationbudget managementorganic growthconsumer product marketing

Soft Skills

cross-functional leadershipsystem thinkingcommercial outcome focusadaptabilitydata-driven decision makingcreative problem solvingteam collaborationfast executioniterationcommunication