Páprica Comunicação

Strategic Content Analyst

Páprica Comunicação

full-time

Posted on:

Location Type: Hybrid

Location: Curitiba • Brazil

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About the role

  • Develop content plans, schedules, and tactical activities aligned with client KPIs and business objectives;
  • Technical and creative copywriting for social media, video/film scripts, blog (SEO-focused), and email marketing flows;
  • Monthly reports with critical analysis of metrics and practical optimization recommendations;
  • Development of briefings and tactical rollouts for paid media (Ads) campaigns;
  • Coordination of influencer plans and UGCs together with the responsible team member;
  • Rapid capture and editing of videos (Reels/TikTok style) for requests that demand speed and trend awareness;
  • Preparation of briefs for external or in-studio productions, ensuring the creative concept is respected;
  • Strategic planning for product and brand launches (as needed);
  • Consultative participation in the approval and technical defense of deliverables, with availability for strategic in-person meetings;
  • Support the team in maintaining creative quality and meeting deadlines.

Requirements

  • Previous experience in agencies or marketing departments with a focus on strategic content;
  • Impeccable Portuguese: full command of the Portuguese language to ensure excellence in brand communication;
  • Strong advertising copywriting skills combined with basic video capture/editing ability (mobile);
  • Ability to translate data into strategy and defend ideas using technical arguments;
  • Self-management of high-volume workloads and multiple concurrent timelines;
  • Prior experience in the beauty market is a plus! ✨
Benefits
  • Fitness subsidy with partial reimbursement for sports activities (gym or other modalities)
  • Financial support for health insurance, with partial reimbursement of the monthly premium and percentage-based copayment
  • Access to online therapy or financial assistance with partial reimbursement
  • Employee referral program with rewards for successful hires
  • Hybrid work model, with in-office presence 3x per week
  • Birthday day off during your birthday month to use as you wish
  • Partnerships with educational institutions offering exclusive discounts
  • Work equipment provided according to the working model
  • 30-day paid annual leave
  • Fruit Day to promote a lighter, healthier routine
  • Access to experts, exclusive materials, and talks with partners such as Google, Facebook and RD Station
  • Internal workshops for training and knowledge sharing
  • Individual Development Plan (IDP)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingSEOvideo editingcontent planningdata analysispaid mediainfluencer marketingemail marketingstrategic planningbrief preparation
Soft Skills
self-managementcommunicationcreativitystrategic thinkingteam collaborationdeadline managementconsultative skillsadaptabilitycritical thinkingtrend awareness