
Media & Performance Analyst
Páprica Comunicação
full-time
Posted on:
Location Type: Hybrid
Location: Curitiba • Brazil
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About the role
- Plan, implement and optimize campaigns on Google Ads and Facebook Ads;
- Build and manage keyword lists;
- Prepare performance reports and analyze results;
- Create dashboards and presentations of results;
- Monitor KPIs and metrics daily;
- Track campaign budgets, spend and performance;
- Conduct A/B tests and ongoing optimizations;
- Analyze data and generate insights to improve performance;
- Work collaboratively with content, creative and account teams;
- Keep up with trends and platform updates in media.
Requirements
- Experience with performance, display and social media campaigns;
- Proficiency in Google Ads and Facebook Ads;
- Advanced knowledge of Excel and PowerPoint for analysis and presentations;
- Experience analyzing metrics, KPIs and performance reports;
- Ability to interpret data and produce strategic insights;
- Organized, autonomous and strong communication skills;
- Comfortable working collaboratively across different teams;
Benefits
- PapPlay: incentive for physical activity, with partial reimbursement for sports activities (gym or others)
- Financial support for health insurance, with partial reimbursement of the monthly fee and a percentage co-payment
- Access to online therapy or financial support with partial reimbursement
- Employee referral program with rewards for successful hires
- Hybrid work model, in-office 3 days per week
- Day off during your birthday month to use as you wish
- Partnerships with educational institutions offering exclusive discounts
- Work equipment provided, according to work model
- 30-day annual paid leave (no salary deductions)
- Fruit Day for a lighter, healthier routine
- Access to specialists, exclusive materials and talks with partners such as Google, Facebook and RD Station
- Internal workshops for training and knowledge sharing
- Individual Development Plan (IDP)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Google AdsFacebook AdsA/B testingdata analysisperformance reportingkeyword managementKPI monitoringcampaign optimizationExcelPowerPoint
Soft Skills
communicationorganizationalautonomouscollaborativeanalytical