Oyster

Lead Lifecycle Marketing Manager

Oyster

full-time

Posted on:

Location Type: Remote

Location: Anywhere in the World

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Job Level

Senior

About the role

  • Own Oyster’s lifecycle strategy across onboarding, activation, retention, and expansion
  • Define lifecycle stages, key moments, and success metrics across the customer journey
  • Build and execute multi-channel lifecycle programs across:
  • - Email (HubSpot)
  • - In-app messaging (Pendo)
  • - Conversational and sales-assisted experiences (Qualified Chat)
  • Partner closely with Web, Sales, and Product Marketing to drive adoption and time-to-first-value
  • Design retention programs informed by usage, signals, and customer behavior
  • Support expansion motions through contextual lifecycle messaging aligned with Sales and Customer Success
  • Lead experimentation across messaging, sequencing, timing, and segmentation
  • Measure impact across product usage, retention, expansion, and revenue
  • Collaborate with Web, Demand Gen, Product Marketing, GTM Ops, Sales, and CX to align lifecycle programs with GTM priorities

Requirements

  • 8 years of experience in lifecycle or growth marketing
  • Proven ownership of activation, retention, and expansion programs in a SaaS environment
  • Strong experience designing customer journeys using behavioral and product signals
  • Hands-on experience with lifecycle tooling (email, in-app, and sales-assisted channels)
  • Ability to translate data into clear, actionable programs
  • Experience operating as a senior IC who sets direction and executes independently
  • B2B SaaS experience preferred, not required
  • Experience using AI in marketing workflows is a plus, not a requirement
  • A reliable home internet connection (or be able to get one)
  • Fluent English language skills.
Benefits
  • Paid time off: Enjoy 40 days off per year (including holidays and vacation), or more if required by your country.
  • Mental health support: Access Plumm, our mental well-being service.
  • Wellbeing allowance: Each month, receive a wellbeing allowance in your ThanksBen wallet. Spend it on a wide range of options; see the benefits catalogue for ideas.
  • Flexible parental leave: All new parents are eligible for at least three months’ paid leave, with job protection for up to 12 months or as required locally.
  • WFH stipend: Receive a stipend for your laptop and home office equipment to get you set up quickly.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketinggrowth marketingcustomer journey designdata analysisprogram executioncustomer retentioncustomer activationcustomer expansionbehavioral signalsproduct signals
Soft Skills
independent executiondirection settingcollaborationcommunicationstrategic thinkingproblem-solvingadaptabilitycreativityleadershipanalytical thinking