Manager, Marketing Analytics, Measurement

Ovative Group

Marketing measurement manager helping brands transform media programs through MMM, incrementality testing, and analytics. Leading enterprise client engagements and developing measurement recommendations and team talent.

Posted 8/14/2026full-timeMinneapolis • Illinois, Minnesota, New York • 🇺🇸 United StatesMid-LevelSenior💰 $72,000 - $105,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing enterprise client engagements and executing measurement strategies in digital marketing. Proficient in translating complex data into actionable business insights and recommendations while leading teams and collaborating with senior stakeholders.

Highest-signal resume keywords

Client Engagement ManagementDigital Marketing AnalyticsMeasurement Strategy ExecutionTeam LeadershipData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Mix ModelingIncrementality TestingSQLAdobe AnalyticsGoogle AnalyticsMMM/MTA Marketing ModelsData AnalysisBusiness Insights DevelopmentProject PlanningMeasurement Solutions

Soft Skills

Excellent CommunicationCollaborationStructured ThinkingAdaptabilityClient Relationship Management

Tools & Technologies

Digital Marketing Analytics SoftwareMeasurement Technology

Industry Keywords

Digital MarketingMarketing AnalyticsClient StrategyBusiness DevelopmentPerformance Data Analysis

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Manage 1 to 3 enterprise client engagements
Execute measurement strategy across Marketing Mix Modeling, incrementality testing, and measurement roadmap work
Own day-to-day workstream execution and deliver client-facing presentations
Translate complex measurement outputs into clear business recommendations
Present regularly to senior client stakeholders, including VPs and C-level executives
Identify workplans, workstreams, and deliverables and deliver project plans with clients and leadership
Review services with client leaders, identify improvement areas, and adjust strategies and scope
Support business development through strategy, messaging, and prospective-client scope refinement
Lead client digital marketing activation roadmap and vision strategy
Define and drive team structure, roles, development, and client strategy
Lead Measurement Solutions work and collaborate on marketing solutions/value-add plays
Develop and manage 1–2 direct reports
Address complex, open-ended analytics requests using structured thinking
Structure activation work and communications around critical business goals
Analyze client media performance data to identify trends and improvement opportunities
Develop actionable business insights and recommendations
Build expertise in marketing measurement technology and its impact on data, analytics, and clients’ businesses

Requirements

What you’ll need

4+ years of experience working with clients (internal or external), or 3+ years plus an MBA
At least 1+ years of experience managing direct reports
Excellent communication and collaboration across multiple client and internal teams
Ability to connect complex marketing data and situations into a tangible business path forward for clients
Experience within the marketing industry, preferably digital marketing
Ability to thrive in ambiguous situations
Preferred: experience with in-marketing testing for marketing investments, such as incrementality tests using geographic or customer holdouts
Preferred: experience with digital marketing analytics software, including Adobe Analytics, Google Analytics, and ViQ
Preferred: experience using SQL to gather data or run analytics on datasets
Preferred: experience with MMM/MTA marketing models
Preferred: experience communicating and partnering with Directors, VPs, CMOs, CFOs, and similar high-level partners

Benefits

Comp & perks

Annual bonus included in compensation range (20% bonus)
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to Minneapolis headquarters for company events, team events, and in-person collaboration
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for mobile phone and data plan
Sabbatical program
Charitable giving via time and a financial match program
Shenanigan’s Day
Inclusive workplace and medical leave benefits inclusive of same-sex partners