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Ovative Group

Senior Manager, VPM

Ovative Group

Senior media leader shaping enterprise video, audio, and programmatic strategies for Ovative Group, an independent full-funnel media and measurement firm. Leading clients, teams, and cross-channel growth.

Posted 8/5/2026full-timeMinneapolis • Illinois, Minnesota, New York • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Video, Audio, and Programmatic media planning and optimization, with a strong focus on driving performance outcomes and managing high-impact client relationships. Proven ability to lead teams, influence stakeholders, and translate complex data into actionable strategies.

Highest-signal resume keywords
Enterprise-Level Media ProgramsPerformance-Based Media PlanningTeam Leadership and DevelopmentClient Relationship ManagementData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Video Media PlanningAudio Media PlanningProgrammatic Media ActivationPerformance MarketingData AnalysisBudget ManagementIntegrated PlanningTest-and-Learn AgendasOptimization StrategiesCross-Channel Media Strategies
Soft Skills
Exceptional CommunicationAnalytical Problem-SolvingCoaching and MentoringNavigating AmbiguityStakeholder Influence
Tools & Technologies
The Trade DeskDV360Google Ads/YouTubeDoubleVerifyMOATIASNielsenSQADKantarStrata
Industry Keywords
VPMFull-Funnel OutcomesDirect ResponseMedia MeasurementAccount GrowthService ProductizationDigital Agency ExperienceTraditional Media PlanningNew Offering DevelopmentHigh-Impact Accounts

About the role

Key responsibilities & impact
  • Provide senior oversight for planning, activation, and optimization across Linear/CTV, OLV/YouTube, Audio, and Programmatic Display/Native
  • Ensure executional excellence, including QA, UTG/SOT, pacing, and budget management
  • Drive process and automation improvements
  • Lead test-and-learn agendas and performance readouts that turn data into actionable decisions
  • Maintain strategic relationships with platform and media partners
  • Own senior client relationships and overall VPM performance for complex, high-impact accounts
  • Lead strategy, planning, and readouts across Video, Audio, and Display/Programmatic
  • Tie media recommendations to EMR and enterprise outcomes
  • Influence executive client stakeholders to evolve media, measurement, and operating models
  • Set integrated VPM roadmaps aligned with cross-channel partners
  • Serve as a VPM subject-matter expert in cross-functional initiatives
  • Codify and scale VPM best practices, playbooks, and training
  • Manage and develop multi-level teams and people leaders
  • Establish operating rhythms for a high-performing, inclusive team
  • Foster accountability, coaching, and engagement
  • Partner with leadership on staffing, individual pathing, and performance management
  • Contribute to account growth, new business efforts, and scaling enterprise media planning and optimization

Requirements

What you’ll need
  • 8+ years of experience directly responsible for enterprise-level Video/Audio/Programmatic media programs
  • 4+ years of people management experience
  • Experience managing direct reports and leading teams through change
  • Experience coaching managers and/or senior individual contributors
  • Proven track record driving performance outcomes through VPM channels, including incremental revenue, profitability, EMR lift, brand, and full-funnel outcomes
  • Proven track record leading integrated planning and activation across multiple channels or brands
  • Deep experience with performance-based, direct response, and full-funnel media programs
  • Deep experience with major buying and measurement platforms, including The Trade Desk, DV360, Google Ads/YouTube, DoubleVerify, MOAT, IAS, Nielsen, SQAD, Kantar, and Strata
  • Ability to translate complex data into clear narratives for senior stakeholders
  • Exceptional communication and client relationship skills
  • Comfort navigating ambiguity, difficult conversations, and executive-level discussions
  • Strong conceptual and analytical problem-solving skills
  • Preferred: performance marketing experience for large-scale brands
  • Preferred: experience spanning traditional Linear TV/Radio and digital video/audio planning and activation
  • Preferred: prior leadership role at a digital agency, holding company, or client-side digital team
  • Preferred: experience with new offering development, service productization, or BD/pitch efforts

Benefits

Comp & perks
  • Annual bonus included in total compensation (25% for Sr. Manager positions)
  • Competitive compensation
  • Phenomenal health insurance
  • Access to all office spaces in MSP, NYC, and CHI
  • Frequent, paid travel to Minneapolis headquarters for company events, team events, and in-person collaboration
  • Generous paid vacation policy
  • 401k match program
  • Top-notch health insurance options, inclusive of same-sex partners
  • Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
  • Monthly stipend for mobile phone and data plan
  • Sabbatical program
  • Charitable giving via time and financial match program
  • Shenanigan’s Day
  • Inclusive workplace culture