Senior Analyst, Measurement – Data Integration

Ovative Group

Sr. Analyst focusing on data integration and marketing pixel implementation at Ovative Group, a leaders in media and creative solutions.

Posted 7/2/2026full-timeNew York City • Illinois, Minnesota, New York • 🇺🇸 United StatesSenior💰 $75,000 - $93,000 per yearWebsite

Tech Stack

Tools & technologies

AWSJavaScript

About the role

Key responsibilities & impact

Lead the architecture, implementation, and QA of server-side tagging solutions across client environments
Serve as a technical advisor to clients pursuing self-managed implementations, translating complex tagging architectures into clear, actionable guidance
Review and validate client-led implementations against platform best practices, providing structured feedback and escalation paths when issues arise
Manage and document tag implementations across past and current client engagements
Stay current on evolving server-side tagging capabilities in Google Tag Manager, Tealium, and other TMS platforms
Monitor and adapt to vendor pixel, event, and conversion tracking changes as they are released
Lead QA of newly launched tags and pixels in conjunction with media analysts
Traffic pixel and tagging details — including naming, placement, and code — to clients on time, aligned to their development sprint schedules
Troubleshoot implementation and deployment issues with urgency, keeping data impact implications top of mind
Understand the landscape of multiple websites across multiple platforms as it relates to current and future tracking states
Act as the primary client contact for all pixel, tagging, and CAPI requests during implementation, testing, and deployment phases
Produce client-facing documentation including implementation guides, QA checklists, and tagging specifications tailored to each client's technical capability
Clearly communicate updates and key details to both internal and client stakeholders
Serve as liaison during UAT troubleshooting, coordinating between the client, development teams, and internal analysts
Coordinate internal requests with client development sprint schedules to ensure timely media launches
Regularly meet with analyst counterparts to stay current on vendor and client updates

Requirements

What you’ll need

Advanced knowledge of server-side tagging and CAPI integrations (Meta CAPI, Google Enhanced Conversions, etc.)
Experience working with Tealium iQ and Adobe Experience Platform Tags (Launch) as primary TMS platforms; familiarity with Google Tag Manager a plus
Strong understanding of front-end web fundamentals: HTML, CSS, JavaScript, and Data Layers
Experience partnering with development teams to outline requirements and QA tagging implementations
Strong communication skills with the ability to translate technical details for non-technical stakeholders
Preferred: Experience in a marketing agency environment
Knows the different SST implementation paths — direct API/manual code, partner platforms (Shopify, WooCommerce, HubSpot), GTM server-side containers, and gateway solutions like Meta's Signals Gateway or AWS-hosted CAPI Gateway
Working knowledge of GDPR and CCPA requirements as they relate to passing user data server-side

Benefits

Comp & perks

Health insurance
401k match program
Generous paid vacation policy
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Server-Side TaggingCAPI IntegrationsTealium iQAdobe Experience Platform TagsHTMLCSSJavaScriptData LayersTag ImplementationQA Tagging Implementations

Soft Skills

Strong Communication SkillsClient LiaisonProblem-Solving