Senior Manager, Creator

Ovative Group

Sr. Manager, Creator leading creator-driven partner marketing strategies for clients at Ovative Group.

Posted 6/6/2026full-timeMinneapolis • Illinois, Minnesota, New York • 🇺🇸 United StatesSenior💰 $111,000 - $186,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

digital marketingcreator marketinginfluencer marketingperformance creator programsaffiliate marketingperformance metrics analysisnarrative developmentstrategic planningcampaign optimizationrelationship management

Soft Skills

analytical mindsetcommunicationleadershipmentoringclient relationship managementstrategic thinkingteam developmentproblem-solvingcollaborationadaptability

Tools & Technologies

TikTok ShopLTKShopMyImpactCJ Affiliateaffiliate networksmeasurement toolscreator technology platformscommerce-native platformstracking tools

Industry Keywords

creator ecosystemcreator tiersplatform dynamicscontent formatsaudience trustpurchase behaviormeasurable brand outcomesperformance creator strategychannel integrationclient performance goals

About the role

Key responsibilities & impact

Serve as Ovative’s go-to expert on the creator landscape — how creators build audiences, how brands activate them effectively, and how creator content drives measurable commerce outcomes across storefronts, affiliate links, and emerging platform formats
Define and continuously evolve Ovative’s point of view on performance creator strategy, including best practices, channel integration, and measurement approaches
Develop and own creator strategy and planning deliverables oriented toward VP+ audiences — translating complex channel dynamics into clear business narratives that connect creator investment to enterprise-level growth goals
Cultivate relationships with key creator platforms, affiliate networks, and measurement tools
Lead end-to-end management of creator programs — finding the right creators, structuring partnerships, activating campaigns, and continuously optimizing toward client performance goals
Create proactive client communications, POVs, and performance analyses that demonstrate program value and drive strategic momentum
Own the overall relationship and program performance for a defined set of clients
Manage and develop team members, building SME depth in performance creator and affiliate strategy across the team

Requirements

What you’ll need

6+ years of experience in digital marketing, with meaningful depth in creator marketing, influencer, or performance creator programs — affiliate experience a strong plus
Deep understanding of how the creator ecosystem works — creator tiers, platform dynamics, content formats, audience trust, and how those factors translate into purchase behavior and measurable brand outcomes
Hands-on experience with creator and affiliate technology platforms — including commerce-native platforms such as TikTok Shop, LTK, and ShopMy, and affiliate networks and tracking tools such as Impact and CJ Affiliate
Strong analytical mindset with experience tracking and interpreting performance metrics across creator and affiliate programs
Proven ability to translate strategy into clear, compelling narratives for senior client audiences — including executives who may have limited familiarity with the affiliate or creator channel
Experience managing or mentoring others, with an interest in growing as a people leader

Benefits

Comp & perks

Strong, competitive, holistic benefits
Health insurance options, inclusive of same-sex partners
401k match program
Generous paid vacation policy
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program