Paid Media Specialist

Outpost24

Paid Media Specialist driving Google Ads and LinkedIn Ads campaigns for Outpost24, a European cybersecurity company. Optimizing B2B lead generation, ABM initiatives, attribution, and conversion performance across Europe.

Posted 8/4/2026full-timeRemote • 🇪🇺 Anywhere in EuropeMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid media campaigns across platforms like Google Ads and LinkedIn Ads, with a strong focus on data-driven performance analysis and cross-functional collaboration. Proficient in developing B2B advertising strategies that drive lead generation and conversion growth in a fast-paced SaaS environment.

Highest-signal resume keywords

Google Ads ManagementLinkedIn Ads OptimizationB2B Advertising StrategyGoogle Analytics 4 (GA4)Project Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media Campaign ManagementAccount-Based Marketing (ABM)Performance MeasurementCampaign OptimizationData AnalysisLead GenerationConversion Rate OptimizationAttribution TrackingCampaign ReportingB2B SaaS Experience

Soft Skills

Analytical SkillsAttention to DetailCollaborationProactive OwnershipAdaptability

Tools & Technologies

Google Tag ManagerSalesforceCampaign Tracking ToolsPerformance Marketing PlatformsContent Management Systems

Industry Keywords

Performance MarketingLead QualityCross-Functional CommunicationIntegrated CampaignsFast-Paced Environment

About the role

Key responsibilities & impact

Manage and optimize paid media campaigns across Google Ads, LinkedIn Ads, and other performance marketing channels
Support campaign strategy, planning, setup, execution, and performance measurement
Implement and optimize Account-Based Marketing (ABM) and highly targeted LinkedIn campaigns
Optimize targeting, bidding strategies, ad creative, campaign performance, ROI, conversion rates, and lead quality
Monitor campaign performance, analyze results, and provide data-driven recommendations
Maintain campaign tracking, attribution, and reporting best practices
Work with Marketing Managers, Product Marketing, and Sales stakeholders on integrated campaigns
Collaborate with content, design, and external agency partners to deliver campaign assets
Ensure cross-functional communication and alignment while Marketing Managers retain budget ownership
Invoice Outpost24 monthly as an independent contractor

Requirements

What you’ll need

Hands-on experience deploying paid advertising campaigns, particularly with Google Ads and LinkedIn Ads
Experience developing and executing B2B paid advertising strategies for lead generation and conversion growth
Strong analytical skills and experience using campaign data to improve performance
Experience with Google Analytics 4 (GA4), Google Tag Manager, and Salesforce
Strong project management skills and ability to coordinate multiple campaigns and stakeholders
Experience working cross-functionally with Marketing, Product Marketing, Content, and external agency partners
Excellent written and spoken English
Experience in a B2B SaaS and/or technology environment
Proactive, hands-on, and comfortable taking ownership
Highly organized with strong attention to detail
Data-driven, curious, and focused on continuous improvement
Collaborative and confident working with diverse stakeholders
Adaptable and comfortable in a fast-paced environment
Eager to learn new tools, platforms, and marketing techniques
Independent contractor able to invoice Outpost24 monthly

Benefits

Comp & perks

Flexibility of working fully remotely across Europe
Flat organizational structure with a high degree of autonomy
Steep learning curve
Opportunity to make a real tangible impact
Opportunity to be part of a fast-growing European cybersecurity company
Hands-on ownership and visibility across the marketing organization
Exposure to multi-channel B2B marketing execution in the cybersecurity industry
Diverse and inclusive workplace
Teamwork and flat organization structure