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Paid Advertising, Social Media Specialist
Outpost24Join Outpost24 as a Paid Advertising & Social Media Specialist in a growing cybersecurity firm. Collaborate on advertising strategies and maintain brand authenticity across platforms.
About the role
Key responsibilities & impact- Manage all paid media campaigns and maximise conversions for B2B business: PPC, Google Search and Google Ads.
- Work closely with Marketing Managers and Product Marketing to execute paid campaigns.
- Support campaign strategy, setup, execution, and performance measurement.
- Implement and support ABM and highly targeted campaigns, primarily on LinkedIn.
- Co-own the end-to-end execution of our YouTube channel clean-up and relaunch project.
- Manage the creation and publishing of video content according to an existing plan.
- Perform basic video editing (training provided).
- Coordinate with external creative agencies or freelancers for advanced video production.
- Co-own the activation and growth of our Reddit presence.
Requirements
What you’ll need- Hands-on experience deploying paid advertising strategies and campaign in paid media platforms, particularly with Google Ads and LinkedIn Ads.
- Hands-on mindset with strong execution skills.
- Experience supporting ABM or highly targeted B2B campaigns.
- Basic video editing skills or willingness to learn, ideally using platforms such as Canva, PowerDirector, or Microsoft ClipChamp.
- Strong project management and coordination abilities.
- Comfortable working cross-functionally with marketing, product marketing, and content teams.
Benefits
Comp & perks- A flat organizational structure and lots of autonomy; you are not just a number.
- Join an organization that offers a steep learning curve, where your contributions will have a tangible impact.
- Opportunity to be part of a fast-growing and fun European cybersecurity company.
- Hands-on ownership, visibility across the marketing organization, and opportunity to directly impact paid performance and owned channel growth.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
PPCGoogle SearchGoogle AdsABMvideo editingcampaign strategyperformance measurementB2B campaignspaid advertising strategiescontent publishing
Soft Skills
execution skillsproject managementcoordination abilitiescross-functional collaboration