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Paid Advertising, Social Media Specialist
Outpost24Paid Advertising & Social Media Specialist at Outpost24 for managing B2B campaigns across various platforms. Focusing on paid media strategies and social media growth, with an emphasis on YouTube and Reddit.
About the role
Key responsibilities & impact- Manage all paid media campaigns and maximise conversions for B2B business: PPC, Google Search and Google Ads.
- Work closely with Marketing Managers and Product Marketing to execute paid campaigns.
- Support campaign strategy, setup, execution, and performance measurement.
- Implement and support ABM and highly targeted campaigns, primarily on LinkedIn.
- Co-own the end-to-end execution of our YouTube channel clean-up and relaunch project.
- Manage the creation and publishing of video content according to an existing plan.
- Co-own the activation and growth of our Reddit presence.
Requirements
What you’ll need- Hands-on experience deploying paid advertising strategies and campaign in paid media platforms, particularly with Google Ads and LinkedIn Ads.
- Hands-on mindset with strong execution skills.
- Experience supporting ABM or highly targeted B2B campaigns.
- Basic video editing skills or willingness to learn, ideally using platforms such as Canva, PowerDirector, or Microsoft ClipChamp.
- Strong project management and coordination abilities.
- Comfortable working cross-functionally with marketing, product marketing, and content teams.
Benefits
Comp & perks- A flat organizational structure and lots of autonomy; you are not just a number.
- Steep learning curve, where your contributions will have a tangible impact.
- Opportunity to be part of a fast-growing and fun European cybersecurity company.
- Hands-on ownership, visibility across the marketing organization, and the opportunity to directly impact paid performance and owned channel growth.
- Work closely with senior marketing leadership while gaining exposure to multi-channel B2B marketing execution in cybersecurity.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
PPCGoogle SearchGoogle AdsABMvideo editingcampaign strategyperformance measurementB2B campaignspaid advertising strategiescontent publishing
Soft Skills
execution skillsproject managementcoordination abilitiescross-functional collaboration