VP, Marketplace General Manager

Oscar

VP of Marketplace ICHRA General Manager leading operations for Lucie Health Marketplace. Focused on strategy and growth in the health insurance technology sector.

Posted 7/24/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $240,000 - $315,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving commercial design and go-to-market strategies within the ICHRA landscape, with a strong focus on business development, operational performance, and compliance in the health insurance and InsurTech sectors.

Highest-signal resume keywords

Business Development ManagementICHRA Regulations ExpertiseSaaS Commercial StrategyCross-Functional LeadershipOperational Performance Metrics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Commercial Strategy DevelopmentB2B Marketing InitiativesFinancial Performance ManagementEnrollment Experience OptimizationBroker Training Frameworks

Soft Skills

MentoringCollaborationStrategic ThinkingCommunication

Certifications & Qualifications

Bachelor's DegreeMaster's Degree

Industry Keywords

Health InsuranceInsurance TechnologyEmployee BenefitsDefined-Contribution Health StrategiesIndividual/Group Health Distribution Networks

About the role

Key responsibilities & impact

Drive the commercial design, product positioning, and long-term go-to-market strategy to scale Lucie’s market share in the growing ICHRA landscape
Identify, secure, and manage high-value business development relationships, including third-party administrators, agents/agencies, and employers
Act as the strategic bridge between market demand and technical execution, collaborating with Product and Engineering leaders to build a scalable, seamless, and best-in-class enrollment experience
Oversee B2B marketing initiatives, broker training frameworks, and automated onboarding workflows to drive platform adoption and increase user utilization
Manage financial and operational performance metrics for the business line, regular reporting on progress, and presenting business results to executive leadership
Recruit, mentor, and lead a cross-functional division spanning account management, partnership sales, tech, and business operations specialists
Compliance with all applicable laws and regulations
Other duties as assigned

Requirements

What you’ll need

15+ years of corporate experience, with clear progression leading high-growth business units, SaaS verticals, or commercial strategy divisions
At least 5+ years of dedicated experience within health insurance, insurance technology (InsurTech), or the employee benefits space
Deep operational understanding of ICHRA regulations, defined-contribution health strategies, and individual/group health distribution networks
Proven experience scaling a complex business line or digital platform from early-stage manual operations into a highly optimized, repeatable commercial engine
Bachelor’s or Master's degree in Business Administration, Healthcare Administration, or a technically adjacent field

Benefits

Comp & perks

Health insurance
401(k) plan participation
Unlimited vacation program
Company equity grants
Annual performance bonuses
Paid parental leave
Paid sick time
Paid wellness time and reimbursements
11 paid holidays