Demand Generation Associate

OpenClinica

Demand Generation Associate supporting marketing and pipeline growth efforts at OpenClinica. Executing campaigns across various platforms to generate leads and sales opportunities.

Posted 5/23/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesJuniorMid-Level💰 $60,000 - $70,000 per yearWebsite

About the role

Key responsibilities & impact

Support the execution of demand generation campaigns across paid search, LinkedIn Ads, retargeting
Manage and optimize campaigns within Google Ads, LinkedIn Ads, and other digital advertising platforms to improve lead generation performance
Monitor and analyze campaign performance metrics including leads, conversions, click-through rates, cost per lead, and ROI
Assist with landing page updates, A/B testing, and conversion rate optimization initiatives
Build and maintain reporting dashboards to track campaign performance, pipeline contribution, and marketing effectiveness
Partner with sales team to improve lead quality, campaign alignment, and follow-up effectiveness
Support audience targeting, segmentation, and list-building initiatives across campaigns
Assist in developing and testing ad copy, messaging, and campaign offers
Conduct market, competitor, and audience research to identify new campaign opportunities and trends
Familiarity with Salesforce/Pardot CRM and marketing automation platforms for campaign tracking, lead reporting, and marketing analytics is a plus
Stay current on platform updates, advertising trends, and best practices across Google Ads, LinkedIn Ads, and other digital marketing channels
Support ongoing optimization efforts using data analysis, automation tools, and AI-driven workflows where appropriate

Requirements

What you’ll need

Bachelor’s degree in a related field preferred, or equivalent hands-on experience in digital marketing
2+ years of experience in digital marketing, demand generation, paid advertising, or related marketing roles (internships included)
Strong hands-on knowledge of Google Ads and LinkedIn Ads is required
Familiarity with additional advertising platforms such as Meta Ads, YouTube Ads, display advertising, or retargeting platforms preferred
Understanding of key marketing and performance metrics including CTR, CPC, CPL, conversion rates, pipeline, and ROI
Experience with analytics and reporting tools such as Google Analytics, Salesforce/Pardot reporting, and other marketing performance reporting platforms
Familiarity with CRM and marketing automation platforms such as Salesforce, Pardot, or similar tools
Familiarity with AI-driven advertising tools, emerging paid media technologies, and evolving digital marketing trends, with the ability to adapt and apply new strategies and platforms as the marketing landscape continues to evolve
Strong analytical, organizational, and problem-solving skills with high attention to detail
Ability to manage multiple projects and priorities in a fast-paced environment
Excellent written and verbal communication skills
Eagerness to learn, test new ideas, and grow within a demand generation and performance marketing function
Self-starter mindset with the ability to work independently while collaborating cross-functionally with marketing and sales teams.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account OpenClinica Website LinkedIn All Job Openings 51 - 200 employees Founded 2004 ☁️ SaaS 💊 Pharmaceuticals 🧬 Biotechnology 💰 Private equity on 2023-03 SaaS
Pharmaceuticals
Biotechnology OpenClinica is a practical eClinical SaaS platform that unites electronic data capture (EDC), eConsent, eCOA, randomization, EHR-to-EDC integration, reporting & analytics, and patient recruitment tools for clinical research. Built for small to midsize sponsors, CROs, academic medical centers, and research teams, it accelerates study setup, reduces data queries, and supports compliance with robust customer success, onboarding, and 24/5 support. The platform powers thousands of studies worldwide and is used by pharma, biotech, medtech, government, and academic institutions to run more efficient clinical trials and improve patient enrollment and data quality. Demand Generation Associate 🔥 1 minute ago 🍂 Massachusetts – Remote 💵 $60k - $70k / year ⏰ Full Time 🟢 Junior 🟡 Mid-level 📈 Performance Marketing 🦅 H1B Visa Sponsor Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Support the execution of demand generation campaigns across paid search, LinkedIn Ads, retargeting
Manage and optimize campaigns within Google Ads, LinkedIn Ads, and other digital advertising platforms to improve lead generation performance
Monitor and analyze campaign performance metrics including leads, conversions, click-through rates, cost per lead, and ROI
Assist with landing page updates, A/B testing, and conversion rate optimization initiatives
Build and maintain reporting dashboards to track campaign performance, pipeline contribution, and marketing effectiveness
Partner with sales team to improve lead quality, campaign alignment, and follow-up effectiveness
Support audience targeting, segmentation, and list-building initiatives across campaigns
Assist in developing and testing ad copy, messaging, and campaign offers
Conduct market, competitor, and audience research to identify new campaign opportunities and trends
Familiarity with Salesforce/Pardot CRM and marketing automation platforms for campaign tracking, lead reporting, and marketing analytics is a plus
Stay current on platform updates, advertising trends, and best practices across Google Ads, LinkedIn Ads, and other digital marketing channels
Support ongoing optimization efforts using data analysis, automation tools, and AI-driven workflows where appropriate 🎯 Requirements
Bachelor’s degree in a related field preferred, or equivalent hands-on experience in digital marketing
2+ years of experience in digital marketing, demand generation, paid advertising, or related marketing roles (internships included)
Strong hands-on knowledge of Google Ads and LinkedIn Ads is required
Familiarity with additional advertising platforms such as Meta Ads, YouTube Ads, display advertising, or retargeting platforms preferred
Understanding of key marketing and performance metrics including CTR, CPC, CPL, conversion rates, pipeline, and ROI
Experience with analytics and reporting tools such as Google Analytics, Salesforce/Pardot reporting, and other marketing performance reporting platforms
Familiarity with CRM and marketing automation platforms such as Salesforce, Pardot, or similar tools
Familiarity with AI-driven advertising tools, emerging paid media technologies, and evolving digital marketing trends, with the ability to adapt and apply new strategies and platforms as the marketing landscape continues to evolve
Strong analytical, organizational, and problem-solving skills with high attention to detail
Ability to manage multiple projects and priorities in a fast-paced environment
Excellent written and verbal communication skills
Eagerness to learn, test new ideas, and grow within a demand generation and performance marketing function
Self-starter mindset with the ability to work independently while collaborating cross-functionally with marketing and sales teams. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Paid Media Manager 🔥 13 minutes ago Auto Approve 201 - 500 💳 Fintech 👥 B2C 🛍️ eCommerce Website LinkedIn All Job Openings Paid Media Manager driving growth through paid search and social for a fintech. Leading strategies in an evolving paid media landscape and influencing key metrics with marketing spend. 🇺🇸 United States – Remote 💵 $80k - $120k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Media Buyer – Performance Marketing 🔥 18 minutes ago Atomic - Remote Jobs 1 - 10 🎯 Recruiter 🏪 Marketplace Website LinkedIn All Job Openings Media Buyer managing paid campaigns across Meta and Google for high-growth eCommerce companies. Collaborating with creatives and account managers to drive performance and results. 🇺🇸 United States – Remote 💵 $1.5k - $3.5k / month ⏰ Full Time 🟢 Junior 🟡 Mid-level 📈 Performance Marketing Demand Generation Manager 🔥 9 hours ago Curana Health 1001 - 5000 🤝 B2B ⚕️ Healthcare Insurance Website LinkedIn All Job Openings Demand Generation Manager at Curana Health focusing on data-driven marketing campaigns. Collaborating across teams to enhance senior healthcare solutions and deliver measurable business impact. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Paid Media Campaign Manager 🔥 12 hours ago BambooHR 1001 - 5000 👥 HR Tech ☁️ SaaS 🏢 Enterprise Website LinkedIn All Job Openings Paid Media Campaign Manager executing digital advertising campaigns across Google Search, LinkedIn, and Meta for AI consultancy BPX. Focusing on execution discipline and performance tracking with global firms. 🇺🇸 United States – Remote 💵 $70k - $95k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Paid Media Manager, Creator and Experimental Programs 🔥 18 hours ago Vocal Media 11 - 50 📱 Media 🌍 Social Impact Website LinkedIn All Job Openings Paid Media Manager leading paid social strategy and media buying for advocacy and creator-driven campaigns. Collaborating with cross-functional teams and managing campaign optimizations. 🇺🇸 United States – Remote 💵 $70k - $75k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

Google AdsLinkedIn AdsMeta AdsYouTube Adsconversion rate optimizationA/B testingdata analysislead generationcampaign performance metricsmarketing analytics

Soft Skills

analytical skillsorganizational skillsproblem-solving skillsattention to detailcommunication skillsproject managementcollaborationadaptabilityeagerness to learnself-starter mindset