Head of Demand Generation

OpenClinica

Head of Demand Generation responsible for building and scaling a predictable pipeline engine at OpenClinica. Leading end-to-end demand generation efforts across various customer segments.

Posted 4/16/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesLead💰 $195,000 - $225,000 per yearWebsite

About the role

Key responsibilities & impact

Own pipeline generation targets, including meetings booked, pipeline created, and cost per opportunity
Define and prioritize target segments and campaign focus areas based on pipeline performance and opportunity size
Design and execute focused, segment-specific campaigns tied to defined ICPs and buying moments
Develop and refine high-converting offers that drive engagement and accelerate sales conversations
Own messaging effectiveness and value proposition clarity across campaigns
Build and scale outbound-driven demand in close partnership with SDRs
Oversee paid acquisition efforts with a focus on high-intent demand capture and measurable ROI
Own landing page strategy and conversion rate optimization
Establish and manage a clear demand generation operating cadence, including weekly performance reviews
Identify and implement opportunities to improve efficiency and performance across the demand generation funnel

Requirements

What you’ll need

Bachelor’s degree in a relevant field such as Marketing, Business, Communications, or related fields
7+ years in demand generation or growth marketing
3+ years of Leadership experience managing teams
Proven track record of owning and delivering pipeline generation in a B2B SaaS environment
Strong working knowledge of outbound strategies, SDR workflows, paid acquisition, and conversion rate optimization
Experience supporting both short sales cycles and longer, enterprise sales cycles
Strong communication skills and ability to align cross-functional teams around clear objectives
Experience working with CRM and marketing tools (e.g., Salesforce, marketing automation platforms, ad platforms)
Clear point of view on what drives effective demand generation and willingness to challenge assumptions
Ability to operate in a fast-paced, evolving environment with a focus on speed, accountability, and result.

Benefits

Comp & perks

Eligible for an annual performance-based bonus up to 15% of the base salary

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

pipeline generationdemand generationgrowth marketingconversion rate optimizationoutbound strategiesSDR workflowspaid acquisitioncampaign designhigh-converting offersperformance reviews

Soft Skills

leadershipcommunicationcross-functional alignmentefficiency improvementperformance managementstrategic thinkingadaptabilityaccountabilityresult orientationcollaboration