OpenClinica

Head of Demand Generation

OpenClinica

full-time

Posted on:

Location Type: Remote

Location: Massachusetts • United States

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Salary

💰 $195,000 - $225,000 per year

Job Level

Lead

About the role

  • Own pipeline generation targets, including meetings booked, pipeline created, and cost per opportunity
  • Define and prioritize target segments and campaign focus areas based on pipeline performance and opportunity size
  • Design and execute focused, segment-specific campaigns tied to defined ICPs and buying moments
  • Develop and refine high-converting offers that drive engagement and accelerate sales conversations
  • Own messaging effectiveness and value proposition clarity across campaigns
  • Build and scale outbound-driven demand in close partnership with SDRs
  • Oversee paid acquisition efforts with a focus on high-intent demand capture and measurable ROI
  • Own landing page strategy and conversion rate optimization
  • Establish and manage a clear demand generation operating cadence, including weekly performance reviews
  • Identify and implement opportunities to improve efficiency and performance across the demand generation funnel

Requirements

  • Bachelor’s degree in a relevant field such as Marketing, Business, Communications, or related fields
  • 7+ years in demand generation or growth marketing
  • 3+ years of Leadership experience managing teams
  • Proven track record of owning and delivering pipeline generation in a B2B SaaS environment
  • Strong working knowledge of outbound strategies, SDR workflows, paid acquisition, and conversion rate optimization
  • Experience supporting both short sales cycles and longer, enterprise sales cycles
  • Strong communication skills and ability to align cross-functional teams around clear objectives
  • Experience working with CRM and marketing tools (e.g., Salesforce, marketing automation platforms, ad platforms)
  • Clear point of view on what drives effective demand generation and willingness to challenge assumptions
  • Ability to operate in a fast-paced, evolving environment with a focus on speed, accountability, and result.
Benefits
  • Eligible for an annual performance-based bonus up to 15% of the base salary
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
pipeline generationdemand generationgrowth marketingconversion rate optimizationoutbound strategiesSDR workflowspaid acquisitioncampaign designhigh-converting offersperformance reviews
Soft Skills
leadershipcommunicationcross-functional alignmentefficiency improvementperformance managementstrategic thinkingadaptabilityaccountabilityresult orientationcollaboration