Brand Marketing Manager

OpenArt AI

Brand Marketing Manager owning brand marketing function at OpenArt AI. Driving brand narrative and multi-channel campaigns leveraging social media and PR.

Posted 7/28/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $200,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand marketing and communications, with a strong focus on multi-channel campaign execution and brand narrative development. Proven ability to collaborate cross-functionally and manage PR agency relationships effectively.

Highest-signal resume keywords

Brand Marketing ExperienceMulti-Channel Campaign DevelopmentPR Agency Relationship ManagementSocial Media Content StrategyBrand Positioning and Narrative Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyCampaign ExecutionPerformance MeasurementContent StrategySocial Media Management

Soft Skills

Cross-Functional CollaborationIndependent ExecutionAdaptability

Tools & Technologies

InstagramLinkedInTikTok

Industry Keywords

B2C MarketingConsumer AudiencesCreator CollaborationsBrand ActivationsPublic Relations

About the role

Key responsibilities & impact

Build and execute the brand amplification playbook. Take existing wins — creator collaborations, education partnerships, events — and create repeatable multi-channel campaigns that extend reach across social, PR, creator channels, and beyond owned accounts.
Own the PR agency relationship. Serve as the primary in-house point of contact for OpenArt's PR agency; pitch stories that generate real discussion, keep a steady drumbeat of news out, and ensure coverage ties back to a coherent brand narrative.
Define and maintain brand positioning. Develop OpenArt's brand narrative and ensure every initiative — from a product launch to a partnership announcement — ladders up to it consistently.
Establish brand performance measurement. Build the framework for tracking brand impact (earned media value, brand search volume, follower growth, long-term CAC reduction) and use a P0-P3 prioritization model to focus future efforts on what moves the needle.
Drive social content strategy. Own brand content strategy across Instagram, LinkedIn, and TikTok; leverage leadership and personal brand accounts (Chloe, Coco, Kamran) in addition to OpenArt's owned channels.
Amplify events and moments. Take physical events, creator moments, and brand activations and extend them digitally for scale — clipping, repurposing, and distributing across every relevant channel.
Collaborate cross-functionally. Work across Partnerships, Product Marketing, Social, Studios, and the PR agency simultaneously; manage competing priorities and bandwidth constraints without heavy supervision.

Requirements

What you’ll need

4+ years of experience in brand marketing, communications, or integrated marketing.
Proven experience taking a single brand moment and building a full multi-channel campaign across social, PR, creator channels, and beyond.
Experience working with external PR agencies as the in-house brand lead — knows how to pitch stories that generate real discussion, not PR for the sake of PR.
Strong brand strategy and narrative building skills — can define coherent brand positioning and ensure every initiative reinforces it.
More B2C than B2B background; understands consumer audiences, culture, and community.
Strong social media content strategy experience, especially across Instagram, LinkedIn, and TikTok, including leveraging leadership and personal brand accounts.
Comfortable operating independently with ambiguity; able to build structure and execute without a team underneath them.
Strong cross-functional coordination skills — able to navigate partnerships, product marketing, social, and agency relationships simultaneously.

Benefits

Comp & perks

Competitive base salary and bonus program.
Equity — meaningful ownership in what you build.
High autonomy, high growth environment.