Senior Creative Strategist, Social Media

OneTwoSocial

Creative Strategist developing impactful social media strategies and campaigns for leading brands in the DACH region. Collaborating with teams to drive brand relevance and audience engagement.

Posted 7/3/2026full-timeMünchen • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

You develop social media strategies, campaigns and narratives that make brands relevant and genuinely reach their audiences.
You identify trends, platform mechanics, creator formats and new communication patterns early and translate them into brand-ready concepts.
You combine strategic clarity with creative excellence and develop ideas that not only work but also attract attention and drive impact.
You take the lead on new business pitches, develop strong core ideas and translate insights into persuasive presentations.
You think about communication holistically—from audiences, platform logics and brand positioning to creative concepts and formats.
You design and facilitate strategy and creative workshops and derive clear recommendations for action.
You strategically develop existing clients further and act as a sparring partner for internal teams and clients.
You analyze briefings, brands, target groups and competitive environments and translate your findings into coherent strategies and compelling campaigns.

Requirements

What you’ll need

At least 5 years of experience in a social media, digital or creative agency.
Very strong strategic, creative and conceptual skills.
Deep understanding of TikTok, Instagram, creators, platform mechanics and digital trends.
The ability to derive strong narratives, formats and concepts from audiences, trends and insights.
Experience developing and presenting strategies, campaigns and pitches.
Excellent PowerPoint and storytelling skills and a high standard for clear, persuasive and visually strong presentations.
Strong analytical skills and the ability to distill complex issues into clear, concise points.
Structured, independent and solution-oriented working style with a clear eye for quality and priorities.
Fluent in German and English, both written and spoken, and motivated to actively contribute to the #OneTwoTeam.

Benefits

Comp & perks

Exciting brands and varied projects in a dynamic environment.
Close collaboration with motivated experts from design, strategy and performance.
Room for your own ideas, creativity and personal development.
An open corporate culture with flat hierarchies.
Team spirit, humor and genuine camaraderie—we live the #OneTwoTeam.
Flexible working hours, modern tools and options for mobile working.
30 days of vacation per year.
Flexible work models (office, remote, hybrid).
Option for part-time (e.g., a 4-day week), depending on the position.
Up to 8 weeks of workation per year (limited to EU countries).
Subsidy for the Deutschlandticket.
Subsidized EGYM Wellpass or Urban Sports membership.
Bike leasing via BusinessBike.
Discounts through Corporate Benefits.
Option to bring your dog to the office—our office dogs will be happy.
#OneTwoTeam: monthly team breakfast, summer party, Oktoberfest, Christmas party and much more.
We don't just talk about flat hierarchies—we live them.
Continuous internal or external training and development opportunities.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Social Media CampaignsDigital Trends AnalysisBrand PositioningNarrative DevelopmentPowerPoint Proficiency

Soft Skills

Strategic ThinkingSolution-Oriented MindsetCollaborationCommunication