Global Field Marketing Manager

OneSource Virtual

Global Field Marketing Manager developing comprehensive strategies for in-person and virtual events at OneSource Virtual. Focused on lead generation, brand awareness, and collaboration across teams.

Posted 5/6/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Develop a comprehensive strategy for in-person events and trade shows, including audience targeting, timelines and deadlines, goal setting, budget requirements, content development, promotion, engagement tactics, demand generation, and robust post-event follow-up to maximize lead generation, brand awareness, and thought leadership positioning
Execute planned events in person or virtually, serving as the primary point person and owning all aspects of our onsite presence and logistics as well as overall event success.
Manage multiple projects and programs simultaneously, leveraging monday.com to meet deadlines and request partnerships from other team members.
Manage the use and promotion of the pre-event list.
Post-event, manage the lead processing, nurturing, and follow-up in partnership with BDRs to drive meeting and opportunity creation.
Manage overall budget and event calendar for the fiscal year. Ensure cost-effective and optimal use of resources.
Build and iterate on best practices and repeatable processes to drive efficiency and scale event programs.
Effectively communicate and collaborate with cross-functional teams, including sales, digital marketing, marketing operations, partner marketing, and demand generation on event-specific messaging, activations, branding, demos, and speakers.
Align field marketing efforts with broader initiative and revenue targets
Work closely with the alliances and partner marketing teams to build strong co-marketing relationships with partners, jointly plan mutually beneficial events, and execute these joint programs.
Work closely with regional and territory sales leaders to understand market needs and develop field marketing strategies to address them.
Communicate post-event follow-up plans to sales and share progress toward goals
Contribute actively to the global field marketing team and broader Marketing organization, sharing key learnings, best practices, and the creation of shared processes and content
Utilize data to assess overall event program contributions, inform decision-making, make recommendations on future events, and collaborate with leaders to continually improve reporting mechanisms.
Forecast, budget, meticulously measure, analyze, refine, and share the impact of field programs related to our overall GTM pipeline and performance goals. Leverage technology tools to support data analysis and reporting.

Requirements

What you’ll need

2-3 years of relevant Field Marketing experience in B2B Field Marketing for a technology or SaaS company
Experience planning and executing creative, impactful field marketing events and trade show-related programs
Quick-thinking, calm under pressure, and able to take ownership.
Data-driven and focused on tracking, measuring, and analyzing event performance and ROI
A quick learner who thrives in a dynamic, fast-paced environment wearing multiple hats
Ability and motivation to develop close, trusting relationships with sales leaders and AEs
Strong time management skills with the ability to plan for and manage multiple priorities and competing deadlines
Excellent written and oral communication skills and a professional demeanor.
Ability to travel 15%-20%

Benefits

Comp & perks

Values-based culture
Upward mobility
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingevent planninglead generationbudget managementdata analysisROI measurementproject managementcontent developmentaudience targetingdemand generation

Soft Skills

communicationtime managementrelationship buildingcalm under pressurequick learnerownershipcollaborationcreativityadaptabilityproblem-solving