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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in online marketing with a strong focus on content creation, audience analysis, and conversion psychology. Proficient in utilizing generative AI tools and prompt engineering to enhance marketing workflows and drive measurable results.
Highest-signal resume keywords
Online Marketing ExperienceContent CreationGenerative AI ToolsConversion PsychologyPrompt Engineering
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content FunnelsAudience AnalysisCopywritingA/B TestingAI AutomationText GenerationPerformance-Driven TextScalable WorkflowsEmail SequencesLanding Page Copy
Soft Skills
Structured Working StyleAutonomous WorkQuick Learner
Tools & Technologies
ChatGPTClaudeJasper
Industry Keywords
SaaSHigh-Growth EnvironmentCustomer JourneyPsychologically Grounded Ad CopyContent Production
About the role
Key responsibilities & impact- Develop feature communication and implement it in email sequences as well as compelling landing page copy
- Analyze target audiences and competitors to continuously improve the customer journey
- Build scalable AI-powered processes for text generation, A/B test variants, and audience personalization
- Define appropriate use cases for AI automation and for human judgment
- Support scaling of content and manage content production
- Write psychologically grounded ad copy and performance-driven text with measurable results
- Report directly to the Team Lead Online Marketing
- Work closely with the five-person marketing team and the product team
Requirements
What you’ll need- Several years of experience in online marketing with a focus on content and funnels, ideally in a SaaS or high-growth environment
- Deep understanding of conversion psychology, audience analysis, and copywriting
- Experience with generative AI tools such as ChatGPT, Claude, and Jasper
- Proficiency in prompt engineering to achieve reproducibly high-quality outputs
- Ability to set up scalable, quality-focused AI-powered workflows
- Structured and autonomous working style
- Quick learner
- Excellent written and spoken German and English
Benefits
Comp & perks- 100% remote work and maximum flexibility
- Long-term perspective in a modern, innovative company
- Flat hierarchies, short decision-making paths, and direct communication
- Supplementary health insurance
- Contribution to the Wellhub health program
- Employee discounts across many categories via FutureBens
- Opportunity to help shape processes
- Continuous professional development
