Team Lead Digital Marketing

Onepage

Teamlead Digital Marketing managing online marketing team at AI-first SaaS company. Developing marketing strategies and overseeing campaigns while collaborating with cross-functional teams.

Posted 7/9/2026full-timeRemote • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in online marketing strategy development, campaign management, and team leadership, with a strong focus on data-driven performance marketing and cross-functional collaboration. Proficient in managing budgets across various platforms while optimizing campaigns for brand growth and effectiveness.

Highest-signal resume keywords

Online Marketing Strategy DevelopmentTeam Leadership in MarketingPerformance Marketing Channel ManagementData-Driven Campaign OptimizationProficiency in German and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign ManagementBudget ManagementKPI Reporting and AnalysisGenerative AI UnderstandingPrompt EngineeringSaaS Marketing ExperienceTarget-Group-Specific MeasuresCreative Problem SolvingData-Driven Decision Making

Soft Skills

Strong Communication SkillsEmpathyHigh Social CompetenceOrganizational SkillsCreativity

Tools & Technologies

Meta AdsGoogle AdsLinkedIn AdsTikTok Ads

Industry Keywords

Online MarketingBrand MarketingPerformance MarketingSales-Led GrowthProduct-Led GrowthE-CommerceMedia StudiesCommunication Studies

About the role

Key responsibilities & impact

Team leadership: You are the primary point of contact for your online marketing team, continuously develop the team and provide constructive feedback.
Strategy development: You work with executive management to develop the company’s marketing strategy and select marketing channels, communication concepts and target-group-specific measures accordingly.
Campaign and budget responsibility: You independently manage paid ads budgets (Meta, Google, LinkedIn, TikTok), coordinate performance marketing channels and maintain oversight through KPIs, reporting and analysis.
Campaign optimization: You take a leading role in optimizing these campaigns.
Brand & performance: With deep expertise in brand and performance marketing, you drive the further development of our brand and effective reach growth through creative ideas and data-driven approaches.
Cross-functional coordination: You act as the interface to other departments and external service providers.

Requirements

What you’ll need

You have completed a degree in a relevant field (e.g., business, media or communication studies, e-commerce) or an equivalent qualification.
You have at least 10 years of experience in online marketing, including at least 4 years in a leadership role, ideally in a SaaS environment.
You are passionate about data-driven processes and have excellent knowledge of various performance marketing channels.
You have successfully led a team and can motivate its members.
You bring strong communication skills, empathy and high social competence.
You understand the difference between sales-led and product-led growth — and have demonstrable experience working in a PLG environment.
You have strong organizational skills, set clear priorities and keep track of multiple tasks.
Your profile is rounded off by creativity and a hands-on mentality.
You have a solid understanding of how generative AI — in particular Claude — works and where it creates real value.
Prompt engineering is not a buzzword for you but a tool you apply deliberately and pass on to your team.
You have excellent German and English skills, both written and spoken.

Benefits

Comp & perks

Long-term perspective: Join a modern, innovative company with a future.
Remote-first: Work 100% remotely and enjoy maximum flexibility in your workday.
Flat hierarchies: Benefit from short decision-making processes and direct communication.
Health: Your health matters to us — we support you with supplementary health insurance and a subsidy for the Wellhub health program.
Sustainable benefits: Receive attractive employee discounts across many categories via FutureBens.
Influence & development: Contribute your ideas, help shape processes and expand your skills through continuous professional development.