Provide support for the development and execution of the region’s growth marketing initiatives to meet dynamic sales goals for the region
Collaborate with cross-functional teams to create tailored, high-impact RFP responses, ensuring that all proposals are compelling, clear, and aligned with client needs while highlighting the company’s unique value proposition
Maintain and update the RFP platform and library of responses, ensuring all content is organized, easily accessible, and aligned with the latest company offerings, allowing for efficient and accurate proposal development
Lead the creation and delivery of persuasive finalist presentations, partnering closely with producers and sales teams to craft messaging that resonates with prospective clients and positions the company as the ideal partner
Work directly with producers and sales teams to support lead generation and close sales opportunities, providing insights, data, and strategic recommendations that enhance client interactions and move prospects through the sales funnel
Collaborate on brand awareness activities in the region, including regional growth enablement resources, growth event marketing, key market messaging and execution
Curate regional content development and execution for all marketing channels, including media (online and print), website and social, and branded collateral
Develop and execute regional marketing plans to support organic growth opportunities —including digital lead generation activities, content strategies, brand awareness initiatives, print collaterals, webinars, social and PR
Support regional growth event marketing initiatives and provide consulting on event marketing best practices to offices in the region
Collaborate with sales, client services and IT to manage, maintain, scrub and renew data used for digital marketing deliverables
Requirements
3+ years of B2B marketing experience in employee benefits, insurance, human resources, and/or financial services
Bachelor’s degree in Marketing, Communications, Public Relations, Information Design or a related field
Demonstrated ability to drive MQLs as a result of integrated and digital marketing campaigns in a B2B environment
Strong understanding of customer journey mapping and passion for delivering exceptional customer experiences
Demonstrated experience working with much of the following: social, (LinkedIn, Instagram, X (Twitter), Facebook, etc.) digital, (HubSpot, Microsoft Dynamics, WordPress, SimpleBooklet, Constant Contact, Mail Chimp, Google Analytics), design (Adobe Suite, Canva), and organizational platforms (Microsoft Office, Salesforce, Smartsheet)
Proactive, energetic, and ready to dive in and get your hands dirty
Ability to coordinate the activities of outside vendors to accomplish multiple, concurrent deadlines
Proven ability to work collaboratively with cross-functional teams
Excellent written and verbal communication skills
Demonstrated ability to handle multiple projects in a fast-paced, independent or team environment
Strong problem-solving, critical thinking and organizational skills
A continuous learner with the ability to accept constructive feedback and grow as a result
Benefits
health, wellbeing, retirement, and other financial benefits
paid time off
overtime pay for non-exempt employees
robust learning and development programs
reimbursement of job-related expenses
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.