Senior Director, Business Analytics

Omnicom

Senior Director guiding marketing analytics, audience strategy, and measurement for Omnicom agency clients. Leading client consulting, data-driven advertising, budgets, and analytics teams.

Posted 8/21/2026full-timeNew York City • Illinois, New York • 🇺🇸 United StatesSenior💰 $120,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in data and analytics, particularly in marketing analytics and audience-based strategies. Proven ability to lead teams, develop actionable insights, and drive client relationships through effective communication and problem-solving.

Highest-signal resume keywords

Data And Analytics ExperienceAudience-Based MarketingLeadership AbilityAnalytic SkillsClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data LakesData Clean RoomsFirst-Party Data SolutionsThird-Party Data SolutionsIntegrated MarketingBudgetingRevenue ForecastingROI DevelopmentConsumer SegmentationMeasurement Plans

Soft Skills

Critical ThinkingProblem-SolvingCommunication SkillsPresentation SkillsCoaching Ability

Certifications & Qualifications

University Degree

Industry Keywords

Marketing AnalyticsData-Driven AdvertisingMedia Campaign PlanningStrategic MarketingAudience Strategy

About the role

Key responsibilities & impact

Consult with clients to identify business problems and opportunities and develop practical analytics roadmaps
Lead consumer segmentation and audience identification processes
Advise client leads and senior clients on audience strategy, measurement and advanced analytics
Share points of view on industry changes in data and analytics, including future measurement, clean rooms and attention measurement
Lead development and ongoing revision of measurement plans
Distill complex concepts and analytic solutions into compelling data stories with actionable conclusions
Identify brand- and portfolio-level growth opportunities, innovation and adoption of new analytics technologies
Investigate the impact of new data sources and technologies on marketing and relevant verticals
Provide ad hoc support to solve broad strategic marketing problems
Assess capabilities, create career-growth roadmaps and establish goals for direct reports
Partner with Planning and Investment teams on annual budget setting, media plan development and ongoing optimization
Recruit new talent
Research industry trends, engage in training and attend industry events

Requirements

What you’ll need

University degree
11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Industry knowledge in marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, aggregated and user-level data
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting and ROI development
Expertise in audience-based marketing and data-driven advertising
Analytic skills, critical thinking and ability to clarify strategic and operational issues related to data and analytics
Problem-solving skills to drive issues to resolution
Proven leadership ability and strong client relationship experience
Strong communication and presentation skills
Ability to train and coach colleagues, prioritize work, conduct analysis, and manage project scope, budgeting and timing
Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Benefits

Comp & perks

Hybrid work arrangement with a minimum of three days per week in the office
Equal employment opportunity commitment