Director, Programmatic

Omnicom

Programmatic media director leading data-driven strategy and innovation for OMD, the global media network. Developing cross-channel campaigns, playbooks, training, and client thought leadership.

Posted 8/14/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $160,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in programmatic strategy and digital media, with a strong focus on omnichannel activation and innovative solutions. Capable of leading training initiatives and fostering relationships with agency partners to enhance programmatic knowledge and performance.

Highest-signal resume keywords

Programmatic Strategy DevelopmentDigital Media ExpertiseOmnichannel PerspectiveTechnical Implementation KnowledgeThought Leadership in Programmatic

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic Media SkillsData AnalysisDigital StrategyChannel Best PracticesCreative Tactics ExpertiseAdvanced TV PlanningCross-Channel PlanningPerformance Review FacilitationLearning Agenda DevelopmentEngagement Model Leadership

Soft Skills

Relationship BuildingResponsivenessTraining FacilitationKnowledge SharingStrategic Communication

Industry Keywords

Digital MediaProgrammatic AdvertisingOmnicom Center of ExcellenceAgency PartnershipsMarketplace ChangesClient EngagementPerformance ReviewsInnovative OpportunitiesSubject-Matter ExpertiseHolistic Campaigns

About the role

Key responsibilities & impact

Lead programmatic strategy for agency partners, including recommendations, learning agendas, and strategic testing
Partner with the Omnicom Center of Excellence to develop ways of working and channel-innovation points of view
Drive programmatic thought leadership with agency activation teams
Support holistic campaigns using channel best practices and innovation
Develop programmatic activation strategy across channels and buy types
Review new solutions and partners
Lead the Programmatic Playbook, Roadmap, Learning Agenda, and Engagement Model
Support programmatic adoption across the agency
Update subject-matter experts on advertiser operating-model developments
Identify and lead or pilot innovative opportunities such as advanced TV and cross-channel planning
Co-lead quarterly partner programmatic performance reviews and education sessions
Grow programmatic knowledge and skills across OMD
Facilitate training and knowledge sharing across IM and agency teams with an SME counterpart

Requirements

What you’ll need

8+ years of experience in digital media
Heavy programmatic and direct media skills
Strong technical and strategic capabilities
Deep technical expertise in data and digital
Omnichannel perspective and knowledge
Ability to apply digital expertise across online and offline channels
Digital and data-centric background
Technical implementation knowledge
High-level strategy and creative-tactics expertise across vertical and horizontal channels
Passion for marketplace changes and sharing media updates with clients
Highly responsive to crucial demands and requests
Confidence building strong relationships with key clients as a programmatic thought leader

Benefits

Comp & perks

Hybrid work arrangement with a minimum of three office days per week
Inclusive teams and equal employment opportunities
Talent development and growth opportunities