Manager, Digital Activation

Omnicom

Manager, Digital Activation driving strategic planning and tactical execution for clients at OMD. Utilizing innovation, creativity, and data to deliver effective media campaigns across platforms.

Posted 7/31/2026full-timeChicago • California, Illinois, New York • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing and optimizing online media campaigns across various platforms, with a strong focus on attention to detail and adherence to best practices. Proficient in advanced reporting analysis and campaign management, ensuring alignment with client performance objectives.

Highest-signal resume keywords

Media Buying TechnologiesPaid Social AdvertisingCampaign OptimizationAnalytical ThinkingProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementData AnalysisNegotiation TacticsExcel ProficiencyAd Server Understanding

Soft Skills

Attention to DetailCommunication SkillsOrganizational SkillsMulti-tasking AbilityProblem-solving Skills

Tools & Technologies

Meta Campaign ManagerTikTok Campaign ManagerSnap Ads Campaign ManagerDV360Trade Desk

Industry Keywords

Linear Upfront InvestmentScatter InvestmentPaid SocialRetail MediaOTT

About the role

Key responsibilities & impact

Attention to Detail
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Associate Director
Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
Maintain and organize campaign-specific materials in team’s shared drive
Oversee daily campaign maintenance, including internal questions regarding tracking and status of various campaigns that is handled by Associates and Senior Associates
Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance with the assistance of Associates and Senior Associates
Planning and Optimization
Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems
Communicate to creative teams if there is risk of not launching on time on various platforms
Master media buying-related technologies, including DSPs and social platforms
Understand client performance objectives and develop successful strategies to meet them
Hands-on execution and in-the-field management of client campaigns
Strong understanding of best practices and when to apply them on client campaigns
Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
Translates advanced campaign goals to optimization tactics across all platforms
Executes advanced QA standards across assigned campaigns
Executes basic & advanced reporting analysis using 3rd party planning, activation & measurement tools

Requirements

What you’ll need

Understanding of Linear Upfront and Scatter Investment
Experience working with Paid Social (Meta, TT, Snap, Pinterest), Linear TV, Retail Media, OTT
Excels at media fundamentals and can educate the assistant analyst level
Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing
Skilled in negotiation tactics
Ability to multi-task and work under pressure
Strong analytical thinking and mathematical skills
Skilled in excel, pivot tables, V look ups etc.
Skilled in DDS, Prisma, Meta Campaign Manager, TikTok Campaign Manager, Snap Ads Campaign Manager, DV360, Trade Desk/Walmart, Amazon DSP
Excellent communication and writing skills
Ability to organize and manage detailed work
Strong project management skills

Benefits

Comp & perks

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager
Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance
Omnicom is committed to hiring and developing exceptional talent
We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do
We strongly believe that celebrating what makes us different makes us better together