Director, Patient Marketing
Ocular Therapeutix, Inc.
full-time
Posted on:
Location Type: Remote
Location: Massachusetts • United States
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Salary
💰 $230,000 - $245,000 per year
Job Level
About the role
- Oversee a multi-channel patient activation campaign
- Drive innovative messaging and campaign development
- Design patient marketing strategy and support tools
- Oversee patient marketing insight collection and analysis
- Design go-to-market engagement model for patients
- Engage with external customers to understand patient perspectives
- Manage reporting of performance analytics and insights
- Oversee KPIs of patient marketing tools
- Monitor market insights for continuous improvement
- Provide strategic direction on patient-centric programs
Requirements
- Requires a bachelor’s degree or other advanced degree
- Minimum 10 years of marketing experience
- Minimum last 4 years working directly in patient or consumer health engagement
- Demonstrated ownership of pre-launch strategy, insights generation, disease education, and cross-functional leadership (buy-and-bill / ophthalmology / retina preferred)
- Ability to thrive in ambiguity that can be present in a high-growth environment
- Exceptional professional communications and interpersonal/critical thinking skills necessary
- Prior experience with MLR/PRC submissions and process
- Desire to innovate and work in a fast-paced, energetic environment
- Approaches work with enthusiasm, curiosity, and self-motivation to contribute
- Requires up to 20% domestic travel
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategycampaign developmentperformance analyticsinsights generationdisease educationpre-launch strategypatient engagementKPI managementmarket insights monitoringmulti-channel marketing
Soft Skills
interpersonal skillscritical thinkingprofessional communicationownershipstrategic directioninnovationenthusiasmcuriosityself-motivationadaptability
Certifications
bachelor’s degreeadvanced degree