B2B PR & Communications Specialist
Octopus HR
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cyber Security
About the role
- Drive Media Strategy: Lead end-to-end PR planning for 4–7 B2B clients, from positioning to outreach to measurement.
- Craft & Place Stories: Write press releases, pitches, and bylined articles that make complex technical concepts accessible and compelling.
- Build Relationships: Develop and maintain media, analyst, and influencer relationships across industries like manufacturing, cybersecurity, clean energy, and emerging tech.
- Earned Media Wins: Secure placements in trade publications, business outlets, podcasts, and niche communities to enhance credibility and visibility.
- Support Funding & Milestone PR: Lead PR strategy for funding announcements, product launches, executive appointments, and major partnerships.
- Executive Positioning: Collaborate with client executives on thought leadership content, including op-eds, speaking opportunities, and awards submissions.
- Integrate with ABM & Content: Align PR activities with ABM campaigns, content marketing, and social activation to maximize amplification and lead generation.
- Crisis & Reputation Management: Guide clients through sensitive situations with clear, confident communications that protect brand trust.
- Measure & Optimize: Report on media coverage, share of voice, and ROI, refining strategies for stronger results.
- Stay Ahead: Monitor trends in media, analyst relations, AI-driven discoverability, link building, and digital PR.
Requirements
- 4–7 years of PR, media relations, or communications experience, preferably in B2B or agency settings.
- Proven success securing earned media in trade and business publications.
- Excellent writing skills, with the ability to translate technical topics into engaging stories.
- Strong pitching and relationship-building skills with journalists, editors, and influencers.
- Familiarity with media tools such as Cision, Muck Rack, HARO, Source Bottle, Qwoted, or equivalents.
- Experience aligning PR with content, ABM, and social campaigns.
- Confident client-facing communicator who can present strategies and manage executive relationships.
- Organized and proactive, capable of managing multiple accounts simultaneously.
- Bachelor’s degree in Communications, Marketing, Journalism, or equivalent experience.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media relationspublic relationswritingpitchingrelationship buildingcrisis managementmeasurement and optimizationcontent marketingABM alignmentexecutive positioning
Soft skills
communicationorganizationalproactiveclient-facingcollaborationstorytellingstrategic thinkingadaptabilityrelationship managementtrend monitoring