O'Neill Vintners & Distillers

Trade Marketing Manager

O'Neill Vintners & Distillers

full-time

Posted on:

Location Type: Remote

Location: Remote • California • 🇺🇸 United States

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Salary

💰 $110,000 - $125,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Tableau

About the role

  • Collaborate with brand marketing and sales leadership to develop comprehensive annual trade marketing plans across retail and on-premise channels.
  • Convert brand strategies into thoughtful, channel-specific programs with clearly defined priorities and measurable tactics that support both sales targets and brand-building goals.
  • Lead the creative direction and strategic development of a full range of impactful point-of-sale materials designed to drive consumer engagement and purchase.
  • Partner with sales teams to identify needs by market, retailer, and channel.
  • Manage all stages of POS development, from concepting and sampling to execution and post-campaign analysis, while working closely with internal creative teams and external vendors to ensure accuracy, consistency, and quality.
  • Foster a culture of collaboration, accountability, and continuous improvement within the trade marketing team, providing coaching and mentorship to support individual and team growth.
  • Lead the development of branded merchandise, ensuring all items reflect brand standards.
  • Drive the couponing strategy using historical data to design competitive programs across platforms, including instant-redeemable and mail-in offers.
  • Maintain close alignment with brand and sales teams to support the annual couponing calendar.
  • Identify and implement shopper marketing initiatives that strengthen relationships with key accounts and encourage the in-store purchasing of our brands.
  • Partner with the National Accounts team to create an annual shopper marketing calendar encompassing programming, POS support, and media activation.
  • Assess campaign performance using syndicated and other relevant data sources.
  • Partner and support national account on-premise with RFPs and ongoing in-market support, including educational tools and program creation.
  • Communicate key trade marketing initiatives, trends, and promotional performance to senior leadership to support informed strategic decision-making.
  • Work as the primary liaison between sales and brand teams to support cross-functional initiatives and uncover opportunities to grow market share, including cross-merchandising efforts, sweepstakes, and seasonal promotions.
  • Partner with the DTC team to develop marketing content and promotional strategies for online retail partners such as Instacart, DoorDash, and distributor e-commerce platforms.
  • Help craft messaging and programs that emphasize our B Corp values and brand commitments to transparency, equity, and the planet

Requirements

  • 4+ years of experience in trade marketing or shopper marketing for CPG products
  • 1-2 years of experience managing direct reports or cross-functional teams
  • Solid understanding of the retail and on-premise marketing landscape, both in-store and online
  • Strategic thinking with the ability to lead annual planning to implementation and ongoing optimization
  • Excellent communication and cross-functional project management skills
  • Self-starter with great organizational skills, ability to multitask, and work in a fast-paced environment; exceptional sense of urgency, with strong aptitude for learning and problem-solving
  • Proficient in Microsoft Office (including advanced Excel and PowerPoint skills)
  • Experience with Canva, DAM systems, Power BI/Tableau, Nielsen/IRI data
  • Ability to travel up to 25% to various customer meetings, trade shows, and visits to our company properties
Benefits
  • medical, dental, vision, and life insurance coverage
  • short- and long-term disability
  • a 401(k) with a company match
  • Paid Time Off
  • holidays
  • more

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
trade marketingshopper marketingcampaign performance assessmentstrategic planningproject managementdata analysismerchandisingcouponing strategyconsumer engagementbrand development
Soft skills
collaborationaccountabilitycoachingmentorshipcommunicationorganizational skillsmultitaskingproblem-solvingstrategic thinkingsense of urgency