Senior Manager – Channel Marketing, Social Media

NXP Semiconductors

Manager for channel marketing & social media at NXP Semiconductors focusing on digital strategy. Leading content activation, performance optimization, and audience engagement across channels.

Posted 7/15/2026full-timeAustin • California, Texas • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B digital marketing with a focus on social media management and multi-channel execution. Proven ability to analyze data-driven insights to optimize channel performance and drive audience engagement.

Highest-signal resume keywords

B2B Digital MarketingSocial Media ManagementMulti-Channel ExecutionData-Driven InsightsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Channel Strategy PlanningAudience GrowthKPI TrackingCampaign OptimizationTechnical Audience Understanding

Soft Skills

CommunicationTeam Development

Tools & Technologies

LinkedInYouTube

Industry Keywords

MarComEngineering-Led IndustriesB2B Buyer Journeys

About the role

Key responsibilities & impact

Plan and execute channel strategies across social, web, partner and emerging platforms
Identify priority channels based on audience behaviour and campaign needs
Optimize channel mix and performance through data-driven insights
Own global social media strategy and day-to-day execution (LinkedIn, YouTube, etc.)
Drive audience growth, engagement and reach
Track and report on key KPIs (engagement, reach, audience growth, campaign support)
Lead and develop a small team responsible for social and channel execution

Requirements

What you’ll need

6–10 years of experience in B2B digital marketing or MarCom, preferably in technology or engineering-led industries
Strong hands-on expertise in social media management and multi-channel execution
Understanding of B2B buyer journeys and technical audiences (engineers, developers, decision-makers)
Data-driven mindset with ability to turn insights into actionable improvements
Excellent command of English.
Degree in communications, journalism, PR, marketing or related field

Benefits

Comp & perks

Career Development Opportunities
Commitment to sustainability
Online and offline learning opportunities