Director of Marketing – Go To Market

NXP Semiconductors

. Lead product business planning activities including: market/technology trends, market sizing (TAM, SAM, SOM), key customers to win, competitive analysis, revenue, product positioning and pricing for Americas, Japan, and EMEA regions.

Posted 4/28/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $196,800 - $270,600 per yearWebsite

About the role

Key responsibilities & impact

Lead product business planning activities including: market/technology trends, market sizing (TAM, SAM, SOM), key customers to win, competitive analysis, revenue, product positioning and pricing for Americas, Japan, and EMEA regions.
Develops and executes go-to-market plans for SET product lines (Wallet & UWB)
Manage the opportunity funnel across OEM, Tier 1, and module vendors and work closely with Sales to achieve design wins
Maintain short and long term forecasts
Gain in-depth understanding of customer applications and competitor solutions to define NXP product roadmap and ensure products are compelling and differentiated
Develop customer presentations to support design in process
Manage and Drive multiple Partnerships
Identify and develop new Ecosystems
Collaborate with Product Marketing to develop white papers, solutions briefs and competitive positioning
Drive outbound marketing activities including product promotions, industry events, trade shows, customer/partner press announcements, product launches, website updates, and joint marketing with partners.

Requirements

What you’ll need

10+ years of experience in Product Management/Marketing with at least 3 years of experience in Mobile or Wireless technology
Experience working with Mobile OEM’s a plus
Experience in creating and delivering customer facing presentations
Outstanding presentation and communication skills required
Ability to work collaboratively across geographies and functions
Experience with presenting to partners, industry analysts, at trade shows and other events
Up to 30% international and domestic travel
Strong team player with desire to learn, grow and make an impact

Benefits

Comp & perks

health, dental, and vision insurance
401(k)
paid leave

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product business planningmarket sizingcompetitive analysisgo-to-market plansforecastingcustomer applications analysisproduct roadmap developmentoutbound marketingpresentation creationpartnership management

Soft Skills

communication skillscollaborationteam playerpresentation skillsdesire to learnimpact-driven mindset