Build and structure the Global Brand team to drive brand strategy and scalability.
Develop and implement global brand strategy ensuring consistency and local relevance.
Build foundational brand frameworks, guidelines, and tools for local market enablement.
Evaluate and execute strategic partnerships, global events sponsorships, and global marketing governance.
Design and manage global marketing governance processes and define KPIs for brand consistency.
Partner with local teams, product teams, strategic partners, and senior leadership.
Requirements
High Education in Marketing, Business, Communications, or related field; MBA or advanced degree is a plus.
15 years of experience in marketing, with a strong emphasis on brand strategy and execution in global contexts.
Proven track record of building, rebooting, and optimizing global brand functions within complex, fast-paced organizations (or at least excited about that).
Deep experience in global transformation initiatives—navigating change, scaling systems, and embedding new processes.
Demonstrated success leading marketing/brand teams ideally across multiple regions, understanding the nuances of local vs. global execution.
Strong understanding of digital product environments and ability to align brand strategy with evolving business models and customer needs.
Fluency in English is mandatory; Portuguese and Spanish are a plus.
Proven leadership track record, successfully leading and scaling marketing/brand teams with adaptability to evolving objectives and business needs.
Strong ability to shape long-term Marketing goals, vision and operationalize effectively.
Exceptional at connecting with teams, challenging ideas, and driving collaboration across senior leadership and cross-functional teams.
Excellent analytical and problem-solving skills; ability to assess organizational gaps and implement scalable solutions.
Comfortable navigating ambiguity and building processes from the ground up in a high-growth, international environment.